MOAR Advisory and HEX Advisory Group have announced a strategic collaboration to create what the companies describe as India’s first fully integrated and independent advisory platform spanning the complete Global Capability Centre (GCC) lifecycle.
The partnership aims to provide enterprises with end-to-end advisory support covering strategy, location selection, governance, optimisation, value creation, and eventual monetisation or divestment of GCC operations.
Focus shifts beyond cost arbitrage
The collaboration comes at a time when India’s GCC ecosystem is rapidly evolving from a traditional cost-arbitrage model to a strategic innovation and transformation hub for global enterprises.
Companies setting up GCCs in India are increasingly looking for advisory partners that can provide continuity, operational depth, regional expertise, and enterprise-aligned execution across every stage of the GCC journey.
The two firms said the partnership addresses four key gaps in the current GCC advisory landscape, objective enterprise-first counsel, value-driven operating models, next-generation GCC capability building, and deeper regional market intelligence.
Independent and enterprise-first approach
According to the companies, the combined platform will offer advisory services without alignment to vendors, technology providers, or delivery partners, enabling enterprises to receive independent recommendations focused solely on business outcomes.
The partnership also aims to help enterprises move beyond traditional Build-Operate-Transfer (BOT) models by creating operating frameworks centred on long-term enterprise value creation.
In addition, the collaboration will support enterprises in transforming GCCs from execution-focused centres into innovation-led hubs powered by automation, artificial intelligence, and product-led operating models.
Integrated strategy, execution advisory
MOAR Advisory CEO & Founder Mohith Mohan said, “India’s GCC ecosystem has matured well beyond cost arbitrage, and the advisory market is now evolving to meet that maturity. Clients are seeking integrated strategy and execution advisory grounded in regional reality and fully aligned with their outcomes. This collaboration delivers exactly that.”
HEX Advisory Group CEO & Managing Partner Sarthak Brahma said, “Enterprises deserve advisors with no agenda beyond their long-term outcomes. That is the only truly objective way to take a client through the full lifecycle of a GCC, from first setup through to 2.0 reinvention. This partnership is built on exactly that principle.”
Combined expertise across GCC lifecycle
Headquartered in Bengaluru, MOAR Advisory works with Fortune 100 and Fortune 500 companies, offering regional intelligence, market access, and execution oversight across India and international corridors.
HEX Advisory Group brings experience in outsourced IT, BPO, and GCC engagements, with capabilities spanning outsourcing advisory, benchmarking, business case modelling, vendor contract assessments, and vendor management office design.