Hatsun Agro Product Ltd (HAPL), India’s largest private-sector dairy company, has launched ‘Go-Dhan’, an initiative aimed at strengthening dairy farming and improving access to finance, government schemes, modern farming practices and technology for farmers in Odisha.
The initiative, launched in Bhubaneswar, is expected to benefit 6,000 dairy farmers across 15 districts over the next three years. It brings together Hatsun Agro, the Odisha Government, banks and other stakeholders to support investments in cattle breeds, farm infrastructure, mechanisation, nutrition and herd health.
Focus on finance and productivity
Go-Dhan will help participating farmers access institutional finance and government support for expanding their dairy operations. The initiative will also leverage subsidy programmes such as the Mukhyamantri Krushi Udyog Yojana (MKUY) to make capital more accessible to farmers.
The programme is designed to address key challenges in dairy farming, including access to finance, scientific farm management and productivity enhancement, while supporting dairy as a stable source of income for rural households.
The launch was attended by Odisha Department of Fisheries & Animal Resources Development Secretary Prem Chand Chaudhary, APICOL Managing Director Shubhranshu, State Bank of India Chief General Manager Rakesh Kumar Yadav and Hatsun Agro Product Chairman R. G. Chandramogan.
Building Odisha’s dairy ecosystem
Hatsun Agro Product Chairman R. G. Chandramogan said the company plans to support the establishment of more than 6,000 dairy farms in Odisha over three years in a phased manner.
He said the initiative is aimed at improving farmer incomes, promoting scientific dairy farming and creating a sustainable dairy ecosystem in the state.
According to Chandramogan, Hatsun Agro’s focus on dairy farming is part of a broader effort to strengthen secondary agriculture and provide farmers with a stable source of income. The company aims to produce and procure milk within Odisha, creating value for local farmers while meeting demand in Odisha and neighbouring markets.
Regional market opportunity
Hatsun Agro plans to use the initiative to strengthen the regional dairy value chain, with potential markets including West Bengal, North Andhra Pradesh and other neighbouring states.
The company said collaboration with the Department of Animal Husbandry, APICOL, State Bank of India and dairy farmers will be central to the programme.
By combining institutional finance, government support, modern dairy practices and technology, Go-Dhan is aimed at creating a more organised dairy ecosystem while expanding Hatsun Agro’s sourcing and market presence in eastern India.