Italian-American construction machinery manufacturer CASE Construction Equipment today inaugurated its first Company-Owned, Company Operated (COCO) brandstore in Tiruchirappalli, to reinforce its long-term commitment to southern India.

The facility serves as a strategic hub to deepen CASE’s presence across Tamil Nadu and neighbouring markets. Strategically located on the Trichy–Dindigal Road, the brandshop positions CASE closer to high-potential construction regions across Ariyalur, Perambalur, Thanjavur, Madurai, and Tirunelveli and surrounding regions.

As demand for reliable equipment and responsive service grows across India’s infrastructure corridors, CASE is spreading its customer engagement model to stay ahead of evolving industry needs.

CASE Construction Equipment, Vice President – Construction Segment, Emre Karazli, said: “India stands among CASE’s most strategically important markets globally, not only for the scale of infrastructure development but for the depth of capability it brings to our worldwide operations. The new Trichy COCO Brand shop strengthens our proximity to customers in the region, while solidifying India’s role as a key contributor to CASE’s operations.”  

Spread across approximately 5,300 sq. ft., the facility houses two fully equipped service bays, a dedicated workshop, and a warehouse with an inventory of around 700 parts lines. The new store is supported by trained service engineers, service vans, and advanced diagnostic tools.

CASE Construction Equipment – India & SAARC, MD Shalabh Chaturvedi said, “India’s infrastructure priorities are closely aligned with CASE’s long-term commitment to the nation’s development. Tiruchirappalli is a strategically important market, supported by sustained activity across roads, irrigation, industrial and public infrastructure. The new COCO Brand store enables us to stay closer to customers and respond more directly to their needs in the southern market. Furthermore, it helps us strengthen service reach and ensuring consistent support as infrastructure development continues to expand across Tamil Nadu.”

The brand store in Tiruchirappalli showcases Stage V-compliant machines and provides genuine parts support not only for the surrounding districts but also for customers across Tamil Nadu, while the Tirunelveli branch extends additional spare parts support to enhance service reach and responsiveness across the region.

A global leader in Construction Equipment since 1842, CASE has been present in India since 1989. It has consistently remained a market leader in the Vibratory Compactor segment and a leading player in the backhoe loader segment since inception.

CASE Construction sells and supports loader/backhoes, excavators, mini and midi excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts.