Kolkata-based Senco Gold Ltd. has agreed to acquire a 68% stake in Bengaluru-based August Jewellery Pvt. Ltd. (AJPL) in a cash deal valued at ₹68 crore, as part of its long-term growth strategy.
The proposed investment in AJPL marks a strategic move to strengthen the company’s digital and omnichannel presence, aimed at catering to the fast-growing young consumer segment.
AJPL’s strong design capabilities and e-commerce-led business model complement Senco Gold’s core competencies. The proposed integration is expected to generate significant synergies, drive operational efficiencies, and enhance innovation as well as customer experience across platforms, the company said in a regulatory filing.
AJPL creates trend-forward jewellery inspired by global fashion runways. Leveraging advanced technology, the brand continuously develops and launches new designs on a weekly basis.
The transaction is expected to be completed by April 30, 2026. Post-acquisition, AJPL will become a subsidiary of Senco Gold.
Founded in 2015, AJPL operates 21 stores across India. Currently, these stores are managed by Senco Gold as the master franchisee.
AJPL is engaged in the manufacturing, design, marketing, and sale of gold, silver, precious stone and semi-precious stone jewellery, including fast-fashion, lightweight jewellery under the brand name ‘Melorra’. The company recorded a turnover of ₹33.25 crore.