TVS Motor Company is positioning its iconic UK subsidiary Norton Motorcycles as a key growth engine, as it sharpens its push into the global super-premium motorcycle segment while remaining confident of outpacing industry growth in FY26.
Speaking during the latest earnings call, K N Radhakrishnan, Director & CEO, TVS Motor, said the company is gearing up to launch new Norton products in India, alongside global rollouts planned for 2026, marking a conclusive step in TVS Motor’s premiumisation journey.
TVS Motor is preparing a differentiated strategy for Norton in India, with further details to be unveiled closer to launch. The product roadmap, already showcased at EICMA 2025, includes the new Manx and Atlas families, which firmly position Norton in the high-emotion luxury motorcycle space.
According to Radhakrishnan, Norton’s upcoming models are aimed at affluent global customers who value craftsmanship, exclusivity and engineering pedigree, offering what he described as a “real, real special super-premium experience. These products are expected to enter the market in calendar year 2026, strengthening TVS Motor’s presence well beyond the mass and mid-premium segments.
Reflecting its strategic importance, TVS Motor invested ₹240 crore in Q2FY26 and around ₹290 crore in Q3FY26 into Norton, underlining the company’s long-term commitment to building the British brand as a global luxury motorcycle powerhouse.
On the international front, the Chennai-based TVS Motor reported strong export performance, with shipments from India rising 23% in Q3. Growth continues to be led by Africa and Latin America, both of which have shown sustained year-on-year and quarter-on-quarter expansion. The Asia region has also improved significantly, aided by Sri Lanka’s sharp recovery, while Nepal remains stable and resilient. Europe, however, continues to face demand challenges and has not yet returned to growth. Radhakrishnan said the momentum in Africa and Latin America is expected to continue into Q4, reinforcing TVS Motor’s diversified geographic exposure.
In the domestic market, improved sentiment supported by GST-led demand momentum is expected to drive healthy industry growth in Q4FY26, following a strong Q3. Backed by a robust product portfolio, technology-led features and a focus on quality and consumer relevance, TVS Motor is confident of growing faster than the overall two-wheeler industry, both in India and overseas.
TVS Motor has raised its FY26 investment guidance to around ₹2,900 crore, from the earlier estimate of ₹2,000 crore. The increase is primarily driven by additional investments in Norton and TVS Credit Services, among others. Annual capex for FY26 is expected to be around ₹1,700 crore, reflecting capacity expansion plans aligned with stronger-than-expected demand trends.
On profitability, Radhakrishnan said the company will continue to leverage scale benefits, deepen its premiumisation strategy, and pursue material cost reductions to further improve EBITDA margins. TVS Motor has already delivered consistent top-line growth and sequential EBITDA improvement, a trend it expects to sustain.