Luxury car maker BMW has strengthened its premium SUV portfolio with the launch of the new BMW X3 30 xDrive M Sport Pro in the Indian market. The addition of a new model, is in line with the company’s strategy of offering locally produced, performance-led models tailored to evolving customer demand.
The new petrol variant is being manufactured at BMW Group Plant Chennai and is now open for bookings across all BMW dealerships in the country. With this introduction, BMW expands the X3 range in India, which already includes the xDrive 20 petrol and xDrive 20d diesel variants, giving customers a broader choice across powertrains and price points.
The launch underlines BMW Group India’s continued focus on localisation and portfolio depth in one of its most competitive segments. Local production at the Chennai facility enables the company to optimise costs, improve supply chain resilience and respond faster to market demand, while maintaining global quality standards.
BMW Group India President and CEO Hardeep Singh Brar said the new variant builds on the strong brand equity of the X3 nameplate and reflects the company’s intent to cater to performance-oriented buyers seeking a balance of luxury and everyday versatility. He added that expanding the X3 line-up allows BMW to address the preferences of modern Indian customers who are increasingly looking for higher performance and distinctive positioning within the luxury SUV space.
The BMW X3 has been one of the brand’s key models globally and in India, anchoring BMW’s presence in the midsize luxury SUV segment. By adding the 30 xDrive M Sport Pro variant, BMW aims to sharpen the model’s appeal and defend its market position amid intensifying competition from both established luxury players and newer entrants.
The new variant is priced at ₹74.50 lakh (ex-showroom), positioning it at the upper end of the X3 range in India. The pricing reflects BMW’s strategy of offering a premium, performance-focused option within the locally produced portfolio, rather than relying solely on imports for higher-end configurations.
From a broader corporate perspective, the launch aligns with BMW Group India’s long-term growth approach, which combines selective model introductions, local manufacturing, and a focus on high-margin segments. The company has consistently highlighted India as a strategic market within the BMW Group’s global footprint, supported by its manufacturing base in Chennai and a nationwide dealer network.