Capillary Technologies, a global leader in AI-powered customer loyalty and engagement solutions has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company from Mastercard for a cash consideration of $20 million. Session M Inc, founded in 2011, is a wholly owned subsidiary of Mastercard Inc.
The proposed acquisition is part of Capillary’s inorganic growth plans to strengthen its presence in the North American, LATAM loyalty markets and adds to the company’s APAC portfolio. Further, the complementary business model, coupled with long-tenured bluechip clientele, strengthen Capillary’s ability to unlock post- acquisition efficiencies in the loyalty space.
This strategic acquisition marks Capillary’s most ambitious move to date, following its successful integrations of Brierley and Kognitiv. With SessionM in its portfolio, Capillary reinforces its position as a global leader in enterprise loyalty, offering a leading platform to the world’s most sophisticated enterprise brands.
Building on the momentum of the Brierley and Kognitiv integrations, this acquisition serves as a key step in Capillary’s mission to bring together complementary loyalty technologies to deliver an enhanced platform for clients.
As part of the agreement, a specialised team within SessionM will transition to Capillary, ensuring that the platform’s deep technical expertise is preserved. SessionM’s global customer base, which includes Fortune 500 retailers, airlines, and CPG brands, will continue to receive the same high-caliber support and service they experienced before the acquisition.
Capillary Technologies founder & CEO Aneesh Reddy said :”The acquisition of SessionM is the latest in a series of strategic moves by Capillary, following its successful listing on the Indian stock exchange in November 2025. M&A has been a key growth strategy for Capillary over the years, and as a public company, we are delivering on that promise to our shareholders and the market.”
Founded in 2012, Capillary Technologies, a software product company offering artificial intelligence (AI)-based cloud-native software-as-a-service (SaaS) products and solutions primarily to enterprise customers globally to develop loyalty of its consumer and channel partners. The company is among one of the few players in the loyalty management space that offer end-to-end loyalty solutions.