In a strategic move to strengthen its play in India’s fast-expanding premium beauty segment, Dabur India has signed a definitive agreement to acquire a minority stake in new-age luxury skincare brand RAS Beauty Pvt Ltd for ₹60 crore.
The investment marks the first deal under Dabur Ventures, the company’s investment arm launched in October 2025 to back high-potential, digital-first consumer brands aligned with Dabur’s long-term growth strategy.
Strengthening Premium Beauty Portfolio
Founded in Raipur by Shubhika Jain along with her sister Suramya Jain and mother Sangeeta Jain, RAS Beauty has emerged as a fast-growing, digital-first ‘farm-to-face’ luxury skincare brand with a strong foothold in the natural beauty segment. The company’s portfolio includes face elixirs, serums and moisturisers infused with essential oils and nature-derived actives.
Built on a clean beauty and sustainable sourcing proposition, RAS has established robust brand equity through its in-house R&D and manufacturing capabilities. The company has delivered a three-year CAGR of around 75%, with an annual recurring revenue (ARR) of approximately ₹100 crore and healthy gross margins, reflecting its strong growth trajectory in the premium skincare space.
Strategic Bet on Emerging D2C Brands
Commenting on the investment, Dabur India executive director Abhinav Dhall said the company was impressed with the passion and consumer-centric approach with which the founders have built RAS Beauty. He noted that the brand offers a distinct value proposition at the intersection of nature, science and luxury.
Dhall added that the premium beauty segment is expected to witness strong growth over the coming decade, and RAS Beauty is well positioned to capitalise on the emerging opportunity.
The investment aligns with Dabur’s broader strategy to tap into high-growth, digitally native brands that complement its heritage portfolio while expanding its presence in adjacent premium categories.
Accelerating Omnichannel Expansion
For RAS Beauty, the partnership represents a significant growth catalyst. Co-founder and CEO Shubhika Jain said the company has drawn inspiration from Dabur’s 141-year legacy of building trusted, purpose-led consumer brands.
She highlighted that the investment will help RAS accelerate its omnichannel expansion, deepen R&D capabilities, and strengthen brand and team building initiatives. The long-term goal, she said, is to establish RAS as a leading Indian luxury skincare brand both domestically and globally, while staying true to its core values of clean, sustainable beauty.
With this transaction, Dabur reinforces its intent to blend legacy strengths with emerging consumer trends, leveraging strategic investments to participate in India’s evolving premium and digital-first beauty landscape.