Shriram Automall India Ltd (SAMIL), a phygital marketplace for pre-owned vehicles and equipment, recorded business worth over ₹195 crore during its flagship e-Day pre-owned auto auction, SAMIL Utsav 2026. The landmark event witnessed more than 135 live auctions conducted simultaneously across the country, marking one of the largest synchronized pre-owned automobile auction events ever eld in India.
The one-day nationwide auction featured over 19,000 pre-owned vehicles and equipment assets, resulting in more than 8,500 successful transactions. With participation from over 25,000 interested buyers across 500-plus cities, spanning metros, Tier 2, Tier 3 and emerging markets, the event showed the rapid formalisation and digital evolution of India’s pre-owned asset marketplace.
A Nationwide Phygital Showcase
The auctions were conducted across 135+ Automalls, reflecting SAMIL’s expansive physical network integrated with a robust digital platform. The event saw unified participation from group companies including CarTrade Exchange, Adroit Auto and Augeo, reinforcing the group’s integrated ecosystem approach.
The diverse asset portfolio on offer included two-wheelers and three-wheelers, passenger vehicles, commercial vehicles, tractors and farm equipment, as well as construction and heavy machinery. Assets were sourced from leading banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators and dealers, strengthening India’s organised asset remarketing ecosystem.
A Milestone In A 15-Year Journey
SAMIL CEO Sameer Malhotra said the event was a defining milestone in the company’s 15-year journey. He noted that executing 135+ simultaneous auctions in a single day demonstrated the strength of SAMIL’s nationwide footprint and the trust reposed in it by buyers and sellers alike.
From starting with a single Automall in 2011 to building a network of over 135 locations today, SAMIL’s growth trajectory has been driven by transparency, technology integration and strong institutional partnerships. Its phygital model, combining physical infrastructure with digital efficiency, has played a crucial role in transforming India’s organised pre-owned asset marketplace.