In a move set to reshape India’s premium chocolate segment, Reliance Consumer Products Ltd (RCPL), the fast-growing FMCG arm of Reliance Industries, has signed a memorandum of understanding with Finland’s leading food company Fazer to produce, market and distribute premium chocolates in India.
The agreement establishes a long-term strategic partnership aimed at introducing Fazer’s globally recognised chocolate brands to Indian consumers. Under the collaboration, chocolates will be manufactured using Fazer’s original recipes and stringent quality standards while leveraging RCPL’s extensive local manufacturing and distribution capabilities.
The MoU was signed during the state visit of Alexander Stubb, the President of Finland, to India, highlighting the growing economic and commercial ties between the two nations. The partnership also aligns with the broader goal of making Fazer’s iconic products more accessible in the Indian market.
The collaboration will combine Fazer’s heritage brands and premium chocolate expertise with RCPL’s strong market reach and retail network that spans nearly three million outlets across India. By integrating global chocolate craftsmanship with deep local market insights, the two companies aim to carve out a strong presence in India’s rapidly expanding chocolate and confectionery sector.
RCPL director T. Krishnakumar said the partnership represents a strategic step in bringing some of the world’s finest chocolates to Indian consumers while accelerating RCPL’s growth in the chocolate and confectionery category. According to him, the combination of Fazer’s global brand strength and manufacturing excellence with RCPL’s distribution scale and consumer understanding positions the venture to deliver high-quality products and elevate the category experience in India.
For Fazer, the partnership opens a gateway to one of the world’s fastest-growing consumer markets. Fazer president and CEO Christoph Vitzthum noted that working with RCPL will allow the Finnish company to introduce its distinctive chocolate portfolio to India while building a strong premium position in the market through a capable local partner.
India’s chocolate market is witnessing rapid expansion driven by rising disposable incomes, urbanisation and the growth of organised retail. The RCPL–Fazer collaboration aims to tap into these trends by delivering premium yet accessible products that appeal to a broad spectrum of consumers.
Since its launch in 2022, Reliance Consumer Products has been steadily expanding its presence across the food and confectionery segment. The company has revived several heritage Indian brands such as Ravalgaon, Toffeeman and Pan Pasand, while also strengthening its chocolate portfolio through Lotus Chocolates. RCPL has also introduced several international brands to Indian consumers, including Maliban, Nexba and PACE.
Meanwhile, Fazer continues to pursue an ambitious global expansion strategy. The company already operates across the Nordic and Baltic regions, Poland and China, and exports its products to more than 40 countries worldwide. Entering India through this partnership marks another significant milestone in its international growth journey.