Sulajja Firodia Motwani’s transformation of Kinetic Energy into Kinetic Green is a striking example of how a legacy automotive brand reinvented itself by embracing electric mobility and sustainability.
Legacy challenge and the need for reinvention
The Kinetic Group, founded by H. K. Firodia, was once synonymous with popular two-wheelers such as the Luna and the gearless scooters produced in collaboration with Honda. However, after the dissolution of the Kinetic Honda partnership and growing competition in the two-wheeler market, the group gradually exited petrol-powered scooter manufacturing in the late 2000s.
When Sulajja Firodia Motwani assumed leadership responsibilities within the group, she realised that the traditional internal-combustion two-wheeler business would not offer sustainable growth in the years ahead. Rather than attempting to revive the old model, she chose to steer the company towards clean mobility and emerging technologies.
Birth of Kinetic Green
To implement this vision, Sulajja founded Kinetic Green Energy & Power Solutions Ltd in 2015–16. The company was established as the electric mobility arm of the Kinetic Group, with a focus on environmentally friendly transportation solutions.
Kinetic Green initially concentrated on electric three-wheelers, targeting last-mile passenger and cargo mobility, segments where electric vehicles offered immediate economic advantages. These vehicles quickly found acceptance among fleet operators, small businesses, and urban mobility providers because of their lower operating costs.
Building an EV portfolio
After establishing a foothold in electric three-wheelers, Sulajja expanded the company’s portfolio to include electric two-wheelers and other clean mobility solutions. Kinetic Green introduced models such as the Zing and Zoom electric scooters, strengthening its presence in the personal mobility segment.
A defining moment in the brand’s revival came with the launch of the e-Luna, an electric version of the iconic Luna moped that had once dominated India’s affordable mobility market. The e-Luna blended nostalgia with modern technology and was designed to serve both individual commuters and last-mile delivery operators.
Strategic partnerships and global ambitions
Sulajja also adopted a partnership-led growth approach. Kinetic Green collaborated with international design and technology partners and raised capital from global investors to accelerate expansion.
One notable initiative is the joint venture with Italy’s Tonino Lamborghini to manufacture premium electric golf and lifestyle carts, aimed at global markets including the Middle East, Europe, and North America.
A green mobility vision
Through these initiatives, Sulajja effectively repositioned the Kinetic brand from a legacy petrol two-wheeler maker to a modern electric mobility company. Today, Kinetic Green operates across electric two-wheelers, three-wheelers, and specialised EV segments, supported by a growing nationwide dealer network.
In essence, Sulajja Firodia’s strategy combines heritage, innovation, and sustainability, breathing new life into the Kinetic Group while aligning it with the global shift toward electric mobility.
More importantly, her journey shows how strong leadership can revive a legacy brand by connecting it with the technologies and aspirations of the future. By turning Kinetic Energy into Kinetic Green, Sulajja Firodia has reshaped the company’s trajectory and written a new chapter in the Firodia family’s automotive legacy.