In a small but symbolic moment for the evolving luxury car market in Kerala, prominent jeweller and entrepreneur Varghese Jose Alukkas has become the first customer in the state to own both models offered by MG Select, the striking MG Cyberster and the premium MG M9.
The twin delivery, facilitated by MG Select Coastal Kochi, marks a milestone for the brand’s presence in Kerala and reflects a growing appetite for next-generation luxury mobility in the state.
Alukkas, a well-known name in India’s jewellery industry with a strong international presence, is no stranger to fine craftsmanship and design, qualities that also define the two MG models he added to his garage.
The MG Cyberster, with its futuristic design and electric roadster character, represents the sportier side of modern mobility, while the MG M9 offers a refined and spacious luxury experience aimed at those who prefer comfort without compromising on innovation. Together, the two vehicles showcase the brand’s attempt to blend technology, style and premium ownership experiences.
For MG Select, Varghese’s purchase is more than just a high-profile sale. It marks the brand’s first major customer milestone in Kerala as it begins building its footprint in the state’s luxury automotive market.
Company representatives said the association reflects growing interest among discerning buyers who are looking for vehicles that combine advanced technology with distinctive design. It also highlights the importance of a personalised buying experience, something MG Select aims to emphasise through its curated retail network.
The delivery event in Kochi was also symbolic of a larger shift underway in India’s premium car market. As electric mobility gathers momentum and global brands introduce more design-driven models, affluent buyers are increasingly exploring options that move beyond traditional luxury segments.
Alukkas’ decision to purchase both models suggests that curiosity and confidence in new-age mobility are steadily finding their way into Kerala’s luxury consumer base.
For MG Select, starting its journey in the state with a customer of such stature adds credibility and visibility to the brand’s ambitions in southern India. The company says it hopes the milestone will pave the way for stronger engagement with customers who appreciate innovation, design and a distinctive ownership experience.