Tanishq, the fine jewellery brand of Titan Company Ltd., has expanded its presence in the United States with the opening of its first store in Westborough, Massachusetts, taking its total number of outlets in the country to 10.
The 4,000 sq. ft. showroom opened on December 4 and formally celebrated its launch on March 6, according to a press release from PR Newswire.
With the Westborough outlet, customers across Massachusetts and the wider New England region now have a new destination for Indian fine jewellery beyond the traditional Oak Tree Road market. The opening further strengthens Tanishq’s presence across key East Coast hubs including Boston, New Jersey, Virginia, and Florida.
Massachusetts and neighbouring New Hampshire and Connecticut together have nearly 40,000 Indian households, creating strong demand for bridal, festive, and everyday fine jewellery.
Titan Company Ltd. Head of Business – North America Amrit Pal Singh said the opening marked an important milestone for the brand as it establishes its presence in New England.
“Opening in Westborough marks an important milestone for Tanishq as we establish our presence in New England. Our 10th location in the United States reflects the growing appreciation for Indian craftsmanship, and we are excited to introduce Tanishq’s heritage of gold artistry and contemporary design while continuing to expand across the U.S.,” he said.
Inside the showroom, customers can explore more than 5,000 designs spanning bridal collections, festive wear, statement pieces, contemporary office wear, and everyday essentials. The assortment will continue to evolve to reflect both regional preferences and global design influences.
Distinguished guests present at the launch included Consul General of India S. Raghuram, State Senator Michael Moore, County Representative S. Mark and Westborough Town Coordinator Laura Crawford.