Ola Electric has announced the launch of its Navratri Mahotsav, a limited-period festive campaign offering benefits of over ₹30,000 across its electric two-wheeler portfolio. Timed with the auspicious festival of Navratri, the initiative aims to make electric mobility more accessible while capitalising on heightened festive demand.
The nine-day campaign features a mix of cash discounts, extended warranties, and instant cashback options, alongside exclusive time-bound offers designed to drive urgency and customer engagement.
Muhurat Deals, Festive Incentives Take Centre Stage
As part of the celebrations, Ola Electric is introducing daily 90-minute Muhurat windows, offering limited units of select models at special prices, bringing a traditional festive buying sentiment into the EV purchase journey.
Key highlights of the campaign include S1 range benefits of ₹9,999 cash discount plus an 8-year extended warranty and revised pricing with extended warranty coverage for Roadster motorcycles.
As part of Muhurat Mahotsav deals S1 Pro+ (4 kWh) will be offered at ₹99,999, Roadster X+ (4.5 kWh) at ₹79,999 and cashback offers of upto ₹10,000 instant on EMIs via select credit cards.
Upgrade Programme Scaled To Majority Of Users
Building on strong customer traction, Ola Electric has expanded its Ola Insider Upgrade Programme to 60% of its customer base across India.
Initially piloted in select cities, the programme has witnessed robust interest and will now extend to all Gen 1 and Gen 2 customers, enabling seamless upgrades to the latest Gen 3 product lineup.
An Ola Electric spokesperson said:“Navratri Mahotsav is our way of celebrating the spirit of new beginnings and prosperity with our customers. This festive period is deeply significant across India, and we wanted to make electric mobility more accessible and rewarding during these auspicious nine days.”