Avio Smart Market Stack (ASMS), formerly known as Bartronics India has entered into a strategic partnership with Kissan Agri Mall (KAM) to accelerate the deployment of a technology-driven agri-retail and supply chain ecosystem under Project AVIO Agritech.
The partnership brings together ASMS’s deep rural distribution network, digital infrastructure, and financial inclusion capabilities with Kissan Agri Mall’s strong on-ground presence in agri-input retail and farmer engagement.
Phygital Platform For Agri-Input Distribution
Together, the companies aim to build a scalable hybrid physical and digital (phygital) platform integrating agri-input distribution, advisory services, output market linkages, and post-harvest infrastructure.
ASMS has established a significant presence across 5,000 villages in India through its financial inclusion network. Under Project AVIO Agritech, the company is expanding into agriculture, sustainability, and rural commerce by partnering with domain experts across the ecosystem.
Farmer Empowerment Through Market Linkages
KAM operates as an integrated agri-platform delivering agricultural inputs, advisory services, and market linkages through phygital model, ensuring last-mile connectivity and farmer empowerment.
Under this collaboration, both companies will explore opportunities across the agricultural value chain, including technology-enabled farmer onboarding and engagement besides expansion of agri-input retail and advisory services.
Boosting Supply Chain And Warehousing Infrastructure
They will also take up development of structured output linkages and export facilitation, strengthening of supply chain and warehousing infrastructure, integration of financial inclusion and embedded agri-financing solutions, private label development, franchise-led expansion into new geographies, and the advancement of climate-smart agriculture and sustainability initiatives.
Framework For Collaboation
This partnership is expected to enhance last-mile agri-retail penetration, improve supply chain efficiencies, and enable more structured market access for farmers across multiple regions. The MoU establishes a framework for collaboration and does not create binding obligations between the parties. Specific initiatives arising from the partnership will be implemented through subsequent definitive agreements.
ASMS MD N Vidhya Sagar Reddy said, “Project AVIO Agritech is focused on building collaborative ecosystems that integrate technology, finance, and operational capabilities to support farmers and rural enterprises. This partnership with Kissan Agri Mall strengthens our ability to deliver scalable and impactful agri solutions.”
ASMS head of agri tech business Raja Krishna Murthy Morla said “This MoU with Kissan Agri Mall marks a significant step under Project AVIO Agritech to build a digitally integrated business with multi brand agri-inputs, output market linkages, and financially integrated physical and digital agricultural ecosystem. “