Samsung India has launched Galaxy Forever, a flexible ownership programme designed to lower entry barriers to flagship devices. Targeting India’s growing appetite for high-end smartphones, the initiative enables users to own the latest Galaxy devices at significantly reduced upfront costs.
50% Upfront, Zero Hassle Upgrade
Under the programme, customers can purchase the Galaxy S26 Ultra and Galaxy S26 Plus by paying just 50% of the device cost through 12 no-cost EMIs. After one year, users can return the device with a no-questions-asked policy and receive an assured 50% buyback, or choose to retain it by paying the remaining amount via additional EMIs.
The offering is backed by Samsung Care+, ensuring device protection from accidental and liquid damage for 13 months, at zero deductibles.
Finance Meets Inclusion
With Samsung Finance+, the company aims to expand financial inclusion through minimal documentation and quick approvals, while credit card users benefit from seamless no-cost EMI options. The flexibility to return, retain, or upgrade annually aligns with evolving consumer preferences for frequent tech upgrades without ownership friction.
Strategic Partnerships Powering the Model
Samsung has partnered with Servify and DMI Finance to streamline device returns, upgrades, and settlements. The programme is available on Samsung’s official website and across 1,500 experience stores nationwide.
Expanding To Corporates And Students
Taking a step further, Samsung has extended Galaxy Forever to corporate employees and students via its Corporate+ and Student+ platforms. This move aims to widen access to flagship technology among India’s workforce and youth..