TVS Motor Company has unveiled a new integrated campaign for its flagship electric scooter, TVS iQube, positioning it as India’s Favourite Family EV.
The campaign marks one of the brand’s largest television-led initiatives, backed by a high-impact media rollout across marquee platforms including the Indian Premier League and cinema networks, ensuring widespread national reach.
With over 850,000 families already onboard, TVS iQube has emerged as a key driver in India’s fast-evolving electric mobility landscape.
TVS Motor, VP, marketing, EV business, Saurabh Kapoor, said,“We have always believed that meaningful innovation is rooted in customer needs. TVS iQube’s journey has been built on the trust of lakhs of customers who have made it an integral part of their everyday lives. This campaign is a natural progression, strengthening our positioning as India’s favourite family EV. As we take this story to a national stage through platforms like the IPL, we are confident it will resonate deeply and accelerate EV adoption.”
A Narrative Rooted In Everyday India
The campaign film captures the multifaceted role of the iQube in daily life, from school runs and office commutes to shared family experiences. Through relatable storytelling, it highlights the scooter’s versatility, comfort and practicality.
Key features such as pillion backrest, hill hold assist, smart connectivity, low running costs and ample storage are seamlessly woven into real-life scenarios, reinforcing its appeal as a dependable family mobility solution.
The campaign conveys a strong emotional message: “Behind every person’s journey is an entire family, and behind every happy family is a TVS iQube.”
Built On Trust, Choice And Simplicity
The TVS iQube proposition is based on three core pillars : power of choice across range, connectivity and colours; peace of mind through safety and ownership experience; and simplicity of operation for hassle-free everyday use. With availability across 1,000 cities and over 3,300 dealerships, the scooter is expanding its footprint.
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