Hindustan Media Ventures Ltd (HMVL), part of HT Media, has decided not to on-board new subscribers to its over-the-top (OTT) platform OTTplay, citing inability to achieve sustainable profitability within the defined timeline.
Board Approves Decision To Stop Onboarding From March 31, 2026
The company in a regulatory filing said a decision has been taken by the board of directors of the company on March 26, 2026 to discontinue taking new subscribers.
“New OTTplay subscriptions packs will not be offered from March 31, 2026, while the existing OTTplay platform subscribers will continue to be supported”, the company said.
Inability to Achieve Sustainable Profitability Drives Move
HMVL further said that the reason for closure is that the company could not meet the required criteria during expected timeline for achieving sustainable long-term profitability.
The turnover of OTTplay for FY25 was at ₹59.86 crore, constituting 8% of total revenue of the company. The networth of OTTplay for FY25 turned negative at ₹8.09 crore, constituting 2% of networth of the company. It is to be noted that the networth of HMVL for FY25 stood positive at ₹ 1611.49 crore.
It is noteworthy that HMVL in its annual report 2025 said that OTTplay has emerged as India’s leading OTT ‘Super App’, offering users a seamless, one-stop platform to discover and stream content from over 25 leading OTT services.
Aggregated Content Model and Smart Features Drove User Engagement
With flexible monthly, quarterly, and annual subscription options, OTTplay has the simplified OTT viewing experience by aggregating diverse content into a single interface. Users benefit from smart features such as personalised recommendations, curated content rails, and access to ratings, reviews, and OTT-centric news which makes content discovery intuitive and engaging.
Platform Delivered Value To Content Partners Across Segments
The app’s ability to tailor content suggestions based on user behaviour has driven strong user satisfaction, reflected in its consistently high app rating across online platforms, it had said.
For content partners, OTTplay unlocked access to new and relevant audiences through both digital and on-ground distribution channels. Its platform offerings span a wide array of genres, including regional entertainment, devotional, sports, and kids’ programming available in nearly 7 languages.
HMVL offerings include next-generation platforms from OTTplay to regionally resonant publications such as Hindustan Smart, Fursat, and Anokhi, each a reflection of our deep-rooted connection with the land and its people.