Urban Company (UC) has announced that its quick-service housekeeping vertical, InstaHelp, has surpassed 1 million monthly delivered bookings, with three days still remaining in March.
Rapid scale-up and milestone growth
The 1-million milestone comes close on the heels of the 50,000 daily orders recorded in February, making InstaHelp the fastest-scaling business unit in Urban Company’s history.
Strong adoption across key cities
Currently operational in Mumbai, Bengaluru, Delhi NCR, Hyderabad, and Pune, InstaHelp has witnessed strong consumer adoption across urban markets.
Quick, on-demand housekeeping services
Through this vertical, Urban Company offers high-quality housekeeping services, including cleaning, dishwashing, laundry, and meal preparation, delivered within 10 to 15 minutes of booking.
Urban Company CEO and co-founder Abhiraj Singh Bhal said, “InstaHelp’s trajectory is a testament to the trust our consumers place in the platform for their most immediate, everyday needs.”
Distinct positioning in service portfolio
InstaHelp primarily caters to high-frequency, daily or weekly housekeeping needs, setting it apart from Urban Company’s core services, which are typically centred around occasional deep-cleaning requirements such as festivals, move-ins, move-outs, or hosting guests.
Long-term growth and category creation
Urban Company views InstaHelp not merely as a feature extension but as a long-term category creation play, one that demands patience, operational discipline, and deep local execution.
With a strong focus on micro-market densification, service quality, partner welfare, and reliability, InstaHelp positions the company to tap into one of the most underpenetrated yet high-usage segments of India’s urban economy: everyday household help.
As Indian households increasingly shift towards formalised and reliable alternatives to informal domestic help, InstaHelp could emerge as a defining pillar in Urban Company’s next phase of growth, driven not just by scale, but by trust, consistency and everyday relevance.