Jubilant FoodWorks Ltd (JFL) has decided not to renew the development rights for the Dunkin’ brand in India upon expiry of the current term on December 31, 2026 marking a strategic shift in its portfolio.
Pact nearing expiry
The move follows an internal strategic assessment of the business and its long-term priorities.
JFL had entered into a Multiple Unit Development Franchise Agreement (MUDFA) on February 24, 2011 securing exclusive rights to develop and operate Dunkin’ stores in India.
The agreement is valid until December 31, 2026, after which the company has opted not to continue the arrangement.
Phased exit plan
Following the decision, JFL will undertake a phased and orderly evaluation of its existing Dunkin’ operations in India.
This may include rationalisation or cessation of certain outlets, as well as potential sale, transfer or disposal of assets and assignment of franchise rights, in consultation with the brand owner and in compliance with contractual and regulatory requirements.
Current operations
Positioned as a “food cafe”, Dunkin’ in India offers a range of hot and cold beverages, donuts and sandwiches, with a focus on eggless offerings tailored to local preferences.
As of late 2025, the brand operated 28 outlets across 14 cities in the country.
Strategic recalibration
The decision signals a strategic recalibration by JFL as it sharpens focus on core growth areas and optimises its brand portfolio.
The company is expected to align its future investments towards higher growth and profitability segments within its food services business.