Retail jeweller Senco Gold Ltd reported a strong 46% year-on-year growth in the March quarter, driven by robust wedding season demand, taking its full-year FY26 growth to 35%.
The Q4 performance included a same-store sales growth of 34%, reflecting sustained consumer traction despite volatility in gold prices.
Wedding season, festive demand fuel growth
The wedding season was spread across the entire quarter, supporting steady demand. The company launched new designs, collections and promotional offers to capitalise on the trend.
Occasions such as Valentine’s Day and International Women’s Day further boosted footfall, particularly in gifting and lightweight jewellery segments.
Retail expansion crosses 200-store milestone
Senco Gold added seven new showrooms during the quarter, two franchisee, one company-owned company-operated (COCO) and four under its Sennes format, taking the total network to 201 stores (net of two closures).
The current footprint comprises 102 COCO stores and 85 franchise outlets (including FOFO and FOCO formats), along with 12 Sennes stores and two international outlets in Dubai.
Navigating gold price volatility
Gold prices remained highly volatile during the quarter, rising sharply by 20% quarter-on-quarter to peak levels before correcting significantly amid geopolitical uncertainties.
The average gold price surged 79% year-on-year in Q4, with notable quarter-on-quarter increases as well. Despite this, consumer demand remained resilient.
The company said it actively managed inventory and pricing strategies to maintain gross margins and profitability in a fluctuating environment.
Focus on affordability and product innovation
A key strategic focus has been on lightweight and everyday jewellery categories to maintain affordability amid rising prices.
One of the highlights of the quarter was the strong customer response to its 9K jewellery collection, branded “Cloud 9”, aimed at driving volumes in a high-price environment.
Outlook and expansion plans
The company is gearing up for upcoming festive and wedding demand cycles, including Akshaya Tritiya and regional festivals, with curated and hyper-local collections.
Senco Gold Group Chief Financial Officer Sanjay Banka said the company aims to achieve 20–25% value growth while continuing to expand its retail presence.
It plans to add 20–25 stores in FY27, with a stronger focus on franchise-led expansion, alongside its ongoing emphasis on a “phygital” (physical + digital) retail model.