Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Ltd (ABREL), has achieved bookings exceeding ₹1,600 crore for its luxury project Birla Arika Phase-II, Gurugram.
Nearly 97% of the residences-152 of 156 units-were sold within a month of launch, underlining strong buyer confidence in the brand’s luxury developments in Gurugram.
Centrally located luxury residential apartment
Birla Arika is a luxury residential development strategically located in Central Gurugram, one of the city’s most established and well-connected residential micro-markets providing seamless connectivity to key commercial hubs such as Cyber City, Golf Course Road, and Udyog Vihar.
MD & CEO K.T. Jithendran said: “Birla Arika has been conceptualised with a clear focus on design-led differentiation, from low-density planning and expansive green spaces to thoughtfully curated lifestyle amenities.
Reflects home buyers’ confidence
The strong response to Phase-II reinforces our belief that today’s luxury homebuyers are seeking not just scale, but superior everyday living experiences. This success reflects our commitment to creating distinctive, high-quality developments that stand apart in a competitive market,” he said.
The earlier phase of Birla Arika recorded exceptional traction, with Phase I achieving sales of approximately Rs.3,000 crore.
Overwhelming response
The recent launch of Birla Pravaah in Gurugram (Sector 71) achieved a 24-hour post-launch sell-out with bookings exceeding ₹1,800 crore that underscores rising buyer confidence in Birla Estates’ luxury residential offerings in the NCR market.