Royal Orchid Hotels Ltd. has entered into a strategic agreement with Hilton to open 125 Hampton by Hilton hotels in India by 2035.
The partnership will accelerate Hilton’s expansion in the upper midscale segment in India, driven by rising domestic travel and increasing demand from the country’s growing middle class.
Expansion Strategy
The hotels will be developed under a franchise model, primarily across western and southern markets including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh and Telangana.
The move is aimed at addressing the supply gap in emerging cities and commercial hubs. Globally, Hampton by Hilton has a network of over 3,100 operating properties.
Market Opportunity
India’s economic growth, rising disposable incomes and rapid infrastructure development are reshaping the travel landscape, creating strong opportunities in the mid-market hospitality segment.
Hampton by Hilton, the largest brand in Hilton’s portfolio by number of hotels, operates in 46 countries and is positioned as a value-driven offering with consistent service standards.
Management Comments
Hilton, President, Asia Pacific, Alan Watts said: “India’s economic growth, expanding middle class and rapid infrastructure development are reshaping the country’s travel landscape, creating significant opportunities for our brands. Our partnership with Royal Orchid Hotels will help scale our franchise footprint rapidly while maintaining brand consistency.”
Royal Orchid Hotels, President, Arjun Baljee said: “Partnering with Hilton to bring 125 Hampton properties to life is a strategic leap in our 50-year journey. It strengthens our focus on the mid-market segment with a globally recognised brand experience.”
Royal Orchid Hotels, Executive Director, Keshav Baljee said: “This partnership will drive significant growth in the mid-market hospitality segment. With domestic travel rising and new economic centres emerging, we see strong potential to expand the Hampton brand across India.”
Hilton, Executive Vice President and Chief Development Officer, Christian Charnaux said: “India remains a strategic long-term growth market for Hilton. This agreement reinforces our confidence in the country’s mid-market hospitality sector.”