The Bear House, a Bengaluru-based modern men’s apparel and accessories brand, has opened its second store in Chennai at Phoenix Marketcity Chennai.
Spanning 1,600 sq. ft., the new outlet strengthens the brand’s growing footprint in South India, bringing its blend of elevated design and everyday functionality to one of the city’s prominent retail destinations.
Expansion in key market
The launch reinforces Chennai’s importance as a key market for the brand, following strong response to its first store in the city.
As part of the opening offer, customers can avail discounts including 10% off on purchase of three items, 15% off on five items and 20% off on seven items.
Focus on omnichannel growth
Co-founders Harsh Somaiya and Tanvi Somaiya said, “Chennai has been an incredibly important market for us, and the response to our first store here has been phenomenal. With this second store at Phoenix Marketcity, we’re excited to deepen our connection with the city and bring our signature retail experience to an even wider audience.”
From a digital-first brand to a recognised name featured on Shark Tank India Season 4, The Bear House has built a strong presence across e-commerce platforms and physical retail stores in India and the UAE.
Retail experience and positioning
Phoenix Malls Chennai GM Marketing Mili Mukherjee said: “Phoenix Marketcity Chennai focuses on bringing brands that create real engagement with our audiences. The Bear House, with its contemporary menswear and strong connect with Gen Z and millennials, fits seamlessly into our fashion mix. We look forward to building exciting on-ground and digital experiences around the brand that drive footfall and give our shoppers something fresh to discover.”
Brand background
Founded in 2017 by Harsh and Tanvi Somaiya, The Bear House draws inspiration from minimalist European design principles.
The brand offers a wide range of products including shirts, t-shirts, polos, denim, blazers, footwear and accessories, and has an expanding presence across cities such as Mumbai, New Delhi, Hyderabad, Pune and Chandigarh.