Birla Estates, a wholly owned subsidiary of Aditya Birla Real Estate Ltd, has recorded bookings of approximately ₹650 crore for Phase IV of its flagship residential project Birla Trimaya in Bengaluru.
Strong response in North Bengaluru
The company said the latest phase has achieved over 85% sales of the launched inventory, with around 460 units sold, reflecting sustained demand in the North Bengaluru micro-market.
With this, cumulative bookings across all launched phases of Birla Trimaya have reached about ₹2,459 crore, underlining consistent traction since the project’s inception.
Integrated township appeal
Birla Trimaya is positioned as a premium offering within a 52-acre integrated township in Devanahalli, featuring lake-facing 1 to 4 BHK residences. The project is designed to combine modern living with expansive green spaces, with more than 70% of the development dedicated to open and landscaped areas.
The focus on community-centric amenities and low-density planning has resonated with buyers seeking quality living environments in emerging corridors.
Shift towards organised developments
Birla Estates Managing Director & CEO K.T. Jithendran said, “The robust response to Birla Trimaya Phase IV reflects the increasing maturity of homebuyer demand in North Bengaluru, with buyers prioritising well-planned developments that offer both quality of life and long-term value. The consistent traction across phases indicates a clear shift towards organised, integrated communities in emerging corridors.”
Consistent launch momentum
Earlier phases of the project witnessed strong absorption levels, with Phase I selling out within 36 hours and clocking bookings of around ₹500 crore. Phase II garnered nearly ₹600 crore within 24 hours, while Phase III recorded about ₹500 crore in bookings on launch day.
Expanding Bengaluru footprint
The continued success of Birla Trimaya reinforces Birla Estates’ growing presence in Bengaluru, with a portfolio spanning key micro-markets such as Whitefield, Rajajinagar, Devanahalli, Rajarajeshwari Nagar and Sarjapur.
The performance also highlights sustained demand for branded, large-scale residential developments as homebuyers increasingly favour integrated townships offering long-term value and lifestyle differentiation.