Toyota Kirloskar Sundaram Mobility Pvt Ltd (TKSM) has marked its entry into the multi-brand pre-owned car retail space with the inauguration of its first outlet under the UTrust brand in Whitefield, Bengaluru.
Building a lifecycle-centric mobility ecosystem
The launch signals TKSM’s next phase of growth, focused on building a trusted, transparent, and customer-centric mobility ecosystem spanning the entire vehicle lifecycle.
Scalable multi-brand platform in the making
A wholly owned subsidiary of Toyota Kirloskar Sundaram Automotive Solutions Pvt Ltd (TKSAS), TKSM is developing a scalable, multi-brand mobility platform covering sales, service, and lifecycle solutions. The company aims to expand this model in a phased manner across key Indian markets.
UTrust proposition: quality, transparency, assurance
Positioned as a ‘Trusted Company for Quality Assured Pre-Owned Cars’, the UTrust brand will offer certified vehicles across multiple brands. Each vehicle undergoes rigorous inspections and refurbishment using genuine parts, supported by proprietary warranty packages, roadside assistance, and end-to-end documentation services, including RC transfer.
Integrated retail model for consistent experience
The outlet model integrates vehicle sourcing, refurbishment, retail, and service operations to ensure consistent quality and a seamless customer experience, delivering enhanced lifecycle value.
Leadership appointment to drive growth
TKSM has appointed Rajesh Menon as President. With over 35 years of industry experience, he will lead the company’s strategic growth and expansion initiatives.
Focus on trust and transformation
Kirloskar Systems Chairperson and Managing Director Geetanjali Kirloskar said the launch marks a significant milestone in building a customer-centric automotive retail platform. She emphasized the initiative’s role in enhancing transparency, structure, and customer confidence in the pre-owned car market, while strengthening a future-ready mobility ecosystem.
Reimagining the used car buying experience
TSSF Group Director Srivats Ram highlighted that the venture aims to reimagine the used car buying experience through a scalable, integrated platform combining sourcing, refurbishment, retail, and service. He noted that the focus on trust, transparency, and convenience will enable a differentiated ownership journey and support sustainable, capital-efficient growth.
Formalisation of the pre-owned car segment.
Toyota Kirloskar Motor Pvt Ltd Deputy Managing Director Tadashi Asazuma stated that the initiative reflects the increasing formalisation of the pre-owned car segment. He added that a structured approach built on certification, defined processes, and service assurance will enhance customer confidence and drive steady market development.