Nippon Paint India, part of NIPSEA Group, a subsidiary of Nippon Paint Holdings of Japan and Asia Pacific’s No. 1 paint and coatings manufacturer, has announced the launch of FX10, a high-performance automotive care range designed for discerning automotive owners who take pride in maintaining their vehicles.
Expansion into automotive aftercare
The launch marks a significant ramp-up in Nippon Paint India’s presence in the automotive aftercare category. The company also plans to take the FX10 range to select global markets in a phased manner, with India serving as a key launchpad for its expansion in the auto-care segment.
Product positioning and value proposition
FX10 is positioned to bridge the gap between professional detailing and do-it-yourself convenience, enabling consumers to achieve a flawless, showroom-like finish with minimal effort.
Target audience and distribution strategy
The product portfolio is built for consumers who prefer taking control of their car care, with easy-to-use solutions that deliver visible transformation. The range, aimed at one of India’s fastest-growing consumer segments, will be distributed exclusively through digital channels—the brand’s own website and Flipkart. The launch is timed to coincide with the company’s 15th anniversary of operations in India.
Making car care effortless
Nippon Paint India Vice President, Automotive Refinish, Jenender Anand, said, “With FX10, we are going beyond conventional car care by putting professional-grade results directly in the hands of consumers. Today’s car owners don’t just maintain their vehicles; they take pride in them. FX10 combines Japanese precision with easy-to-use formulations to deliver a visible transformation every time, making car care effortless yet uncompromising.”
Product portfolio and features
The FX10 portfolio offers a comprehensive range of interior and exterior car care products, spanning eighteen products, from quick-apply formulations to advanced surface technologies and eco-friendly solutions. The range includes hydrophobic exterior coatings, water-saving and waterless wash solutions, interior protectants, and surface restoration formulations, all lab-tested and eco-compliant. Each product is engineered to deliver a distinct ‘X factor’, a visible, high-quality finish that reflects 10-on-10 performance.
Marketing and e-commerce perspective
Nippon Paint India GM, Marketing and E-commerce, Manav Narula, said, “FX10 is a comprehensive car and bike care range that builds on Nippon Paint’s deep understanding of surfaces, extended into automotive aftercare. Each product delivers a distinct ‘X factor’ through visible, high-performance results, while remaining simple and intuitive to use.”
Bridging innovation and convenience
The FX10 range brings global innovation and Japanese precision to Indian consumers, bridging the gap between professional detailing and everyday convenience. The products are designed to deliver high performance while remaining easy to use, making professional-grade car care more accessible without compromising on results.