TVS Motor Company, a leading two- and three-wheeler manufacturer, has announced its entry into the Zambian market. In a strategic move to bolster its African footprint, the company has appointed Zamoto Manufacturing Ltd as its official distributor, ensuring a robust sales, service, and spare parts network across the country.
High-potential market
With a young, rapidly urbanising demographic, Zambia represents a high-potential market for efficient mobility. TVS Motor is introducing a diverse lineup of eight products, meticulously curated to meet the specific needs of Zambian commuters and businesses.
Product portfolio
The portfolio of eight products is set to address the growing demand for personal and commercial mobility in the region. The company has decided to bring to the Zambian market brands such as HLX, ZT 125, NTORQ 125, Apache RTR 180, Apache RTR 200, and Apache RR 310.
A portfolio for every journey
The new product range is categorised into three strategic pillars.
Taxi & Commercial Segment: Featuring the HLX series (HLX KS/ES, HLX 125 5G, and HLX 150 5G). Known as the ‘workhorse of Africa’, these models are engineered for durability, fuel efficiency, and low maintenance costs for last-mile delivery and taxi operations.
Personal Mobility Segment: The ZT 125 and NTORQ 125 offer urban commuters a blend of comfort, modern style, and advanced technology.
Premium Segment: For performance enthusiasts, TVS is introducing the Apache RTR 180, RTR 200, and the flagship Apache RR 310, bringing world-class racing pedigree to Zambian roads.
Africa a key driver in international growth strategy
TVS Motor Company President, International Business, Peyman Kargar said: “Africa is a key driver of our international growth strategy. Our entry into Zambia is a significant leap forward, supported by a comprehensive product portfolio and a strong partner like Zamoto. We are building an ecosystem that evolves alongside the country’s aspirations. We are not just selling vehicles; we are building a long-term mobility ecosystem that aligns with the aspirations of the Zambian people.”
Local partnership & support
Through the partnership with Zamoto Manufacturing Ltd, TVS Motor will prioritise customer accessibility. This collaboration ensures that customers have seamless access to genuine spare parts and professional maintenance across three primary outlets and service centers nationwide, ensuring a worry-free ownership experience.
Partner perspective
Zamoto Manufacturing Ltd CEO Moussa Jawad said, “We see strong growth across Zambia as the demand for reliable and efficient mobility solutions is increasing steadily in commercial mobility, including taxis and last-mile delivery services. With TVS Motor’s robust and fuel-efficient product range, combined with our deep understanding of the local market, we are well-positioned to support both commercial operators and personal mobility customers.”