Eurogrip, a leading 2 & 3-wheeler tyre brand from TVS Srichakra Ltd, has opened an exclusive retail store in Bahraich, Uttar Pradesh, as part of its strategy to strengthen its branded retail presence across key markets in India.
The new outlet marks the brand’s 15th signature store in the country and is aimed at bringing its product portfolio and services closer to customers in high-growth two-wheeler markets.
UP identified as key market; expansion gains pace
“It is the brand’s 15th signature store in India. We continue to bring high-quality products and dependable services closer to our customers,” said TVS Srichakra Ltd, Chief Operating Officer, T.K. Ravi, adding that Uttar Pradesh remains a key market given its expanding two-wheeler base.
The company has been scaling up its retail network across regions, with recent store additions in Ludhiana, Delhi and Alappuzha, alongside existing presence in cities such as Chennai, Mysuru, Patna, Farrukhabad, Ahmedabad, Hyderabad and Rajkot.
All under one roof
The Bahraich store houses Eurogrip’s entire range of tyres across patterns and sizes, along with tubes catering to scooters, commuter motorcycles, mid-range performance bikes and premium segments including adventure touring and superbikes.
In addition to product offerings, the outlet will provide services such as professional tyre fitment, puncture repair, tyre care and air pressure checks, along with support for warranty-related queries to enhance customer experience.