Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has appointed Ishaan Khatter as the brand ambassador for its sporty and feature-packed Hero Xoom scooter lineup.
The company has also unveiled a new campaign built around a high-energy, nostalgic musical hook, reimagined with a playful twist as “Xoom Xoom Xoom Baba.”
The campaign film showcases Ishaan Khatter transitioning from adrenaline-fuelled stunts to a breezy ride-date vibe. Set to an upbeat soundtrack, the film features Ishaan and his co-rider dancing on their Xoom scooters and cruising through the city, culminating in the signature call: “Get, Set, Xoom.”
Ishaan Khatter’s association reflects the core identity of Hero Xoom—youthful, expressive, and dynamic. Known for his energy and strong connect with younger audiences, he aligns with the brand’s positioning of confidence and motion.
Brand speak
Hero MotoCorp Head of Marketing Aashish Midha said, “Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience. This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom.”
Ambassador speak
Ishaan Khatter said, “Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. Set around a spontaneous scooter date and brought alive with a recreated version of a truly iconic song, it strikes the perfect balance between nostalgia and youthful energy. Shooting it felt effortless and exciting, and I believe audiences will connect with the vibe and chemistry.”
The track in the campaign is rendered by Usha Uthup, while the film has been conceptualised by McCann India, part of Omnicom Advertising India.
Product positioning
Hero MotoCorp continues to focus on products tailored to the aspirations of young India through contemporary design, advanced technology, and distinctive features. The Hero Xoom range—Xoom 110, Xoom 125, and Xoom 160, combines sporty styling with performance-led features such as fast acceleration, 14-inch wheels, LED projector headlamps, and front disc brakes.
The Hero Xoom 110 and Xoom 125 are available across Hero MotoCorp’s dealership network, while the Xoom 160 is retailed through Hero Premia dealerships nationwide.