Brigade Hotel Ventures Ltd (BHVL), the hospitality arm of Brigade Group, has unveiled its ambitious roadmap with plans to invest around ₹1,000 crore over the next five years in Karnataka.
Earlier, BHVL had unveiled ‘Vision 2031’ strategy to double its room inventory across Karnataka and key South Indian markets, as part of its ₹3,600-crore expansion plan to add nearly 1,700 new room keys.
Mysuru anchors expansion strategy
The announcement was made during the 10th anniversary celebrations of Grand Mercure Mysuru, BHVL’s flagship property in Mysuru.
The company said Mysuru continues to remain a strategic market, with the hospitality sector projected to grow at a CAGR of 8-10%, supported by increasing domestic and international tourist inflows, wellness tourism and government initiatives to develop iconic tourism destinations.
Focus on Tier-II hospitality growth
Brigade Hotel Ventures Managing Director Nirupa Shankar said Mysuru has evolved from being a weekend tourism destination into a strong business and heritage hub.
“The city has been a key pillar in our strategy to redefine the hospitality experience in South India. Our decade in Mysuru has served as a powerful proof of concept for our strategic vision,” she said.
“We viewed Mysuru as the ultimate testing ground for how international hospitality standards could be seamlessly integrated into a heritage-rich Tier-II environment. The success we’ve achieved here has provided us with the operational confidence and the financial blueprint to aggressively scale our footprint across Karnataka,” she added.
Sustainability, community integration key focus
Over the past decade, the 146-key Grand Mercure Mysuru has emerged as a major hospitality destination during the Dasara festivities, blending French-inspired hospitality with Karnataka’s royal heritage.
Brigade Hotel Ventures Director Vineet Verma said the company’s growth strategy is anchored around sustainability and community integration.
“We believe that strategic growth is not only about increasing room keys, but also about choosing the right markets at the right time,” he said.
He added that Mysuru has helped the company build a strong talent pipeline and vendor ecosystem that will support its upcoming hospitality projects across South India.