7Seas Entertainment Ltd announced its strategic expansion into AI-powered game development and cinematic content creation, positioning itself among early adopters of AI-driven gaming innovation.
The company is integrating AI across game design, UI/UX, 3D character creation, environment generation, animation, voice generation, automated testing, and multilingual content production. “AI will transform gaming through faster development, enhanced visuals, smarter gameplay, and immersive storytelling,” said Managing Director L M Shankar.
Early leadership in AI-powered gaming
The company has integrated AI across game design, 3D character modeling, environments, NPC behavior, racing physics, voice localisation, QA automation, asset generation, and personalized gameplay. According to the company, AI adoption has accelerated development timelines while enhancing realism, efficiency, scalability, and immersive player experiences.
AI gaming and AI video industry growth
The global AI gaming market is projected to grow from about $ 4.3 billion in 2025 to over $ 51 billion by 2033, driven by rapid advances in generative AI, automation, and immersive digital experiences.
The AI video industry is also expected to cross $ 42 billion by 2030 as studios and creators increasingly adopt AI for video generation, animation, dubbing, editing, and storytelling. In line with these trends, 7Seas Entertainment Ltd. is exploring AI technologies across gaming, cinematic content creation, animation, voice cloning, screenwriting, and post-production.
As part of its expansion roadmap, the company plans to develop and release multiple new and upgraded gaming titles ahead of the Christmas holiday season.
Treasure King
An ambitious open-world action-adventure strategy game featuring immersive exploration, strategic gameplay, dynamic environments, and AI-enhanced storytelling.
Formula Rush
A next-generation car racing game designed with realistic racing physics, advanced AI opponent systems, and visually immersive racing experiences.
Upgraded simulation games
Enhanced versions of the company’s simulation gaming portfolio featuring improved graphics, AI-powered gameplay systems, smarter environments, and enhanced player engagement features.
Vision for the future
7Seas Entertainment aims to build an AI-powered entertainment ecosystem combining gaming, cinematic storytelling, AI-generated content, and immersive digital experiences for global audiences. The company stated that while AI enhances production and innovation, human creativity and storytelling will remain at the core of entertainment.
Supporting this vision, the company is expanding its technology infrastructure and specialized AI teams through phased investments. 7Seas Entertainment was also recognised at the LK International Short Film Festival 2026 for its AI short film Sand and Fire, reflecting its growing focus on AI-assisted cinematic storytelling and next-generation digital content.