Urban Company Becomes Profitable Overseas, Expands Instant Services

CW Bureau ·

Urban Company has reported strong operational momentum across its core business, international markets and emerging verticals, while sharply increasing investments in its quick-service platform InstaHelp as the company pushes for long-term market leadership.

Speaking during the company’s earnings call, co-founder and CEO Abhiraj Singh Bhal said four major developments defined Urban Company’s current growth trajectory and future strategy.

The company’s India Consumer Services business, excluding InstaHelp, recorded 26% growth in the March quarter with Net Transaction Value (NTV) touching Rs 808 crore,  the fastest quarterly growth in nearly three years.

The segment also delivered structurally improving profitability, with adjusted EBITDA margin expanding to 3.3% of NTV compared with 1.6% a year earlier. For the full year FY26, the business generated adjusted EBITDA of Rs 131 crore at 4.1% of NTV.

The performance marks a significant turnaround for Urban Company, whose core India business was still loss-making as recently as FY24.

International business turns profitable
Urban Company’s overseas operations also emerged as a strong growth driver during FY26. The company said its businesses in the United Arab Emirates and Singapore recorded 84% growth in NTV during the fourth quarter to Rs 211 crore, despite temporary demand pressures in the UAE linked to geopolitical tensions in the West Asia during March.

For the full financial year, international NTV grew 75% to ₹700 crore, while the segment turned adjusted EBITDA positive with profits of ₹6 crore.

Bhal noted that Urban Company’s international business is now four times larger than it was four years ago, underlining the company’s aggressive global expansion strategy.

Native brand narrows losses sharply
The company’s Native business also posted rapid scale-up during FY26. Urban Company said NTV for Native grew 67% during Q4 to ₹89 crore, while annual NTV surged 122% to ₹345 crore.

Importantly, the business significantly reduced losses, with adjusted EBITDA loss narrowing from ₹39 crore in FY25 to ₹31 crore in FY26. Margins improved sharply from negative 25.1% to negative 8.9% of NTV within a year.

According to Bhal, customer retention trends are showing encouraging signs, with nearly 75% of customers replacing devices opting again for Urban Company’s ecosystem.

Industry observers say this indicates rising customer stickiness and growing trust in the company’s products and after-sales ecosystem.

InstaHelp emerges as key growth bet
Urban Company’s biggest strategic push, however, is currently centred around InstaHelp,  its rapid-response home services platform. The business, which did not exist at the beginning of FY26, delivered 2.7 million orders and₹40 crore in NTV during the March quarter alone. March itself crossed 1.1 million orders, signalling strong customer adoption for quick-service formats.

The company reported an adjusted EBITDA loss of Rs 119 crore in the segment, which Bhal described as a deliberate investment phase aimed at building market leadership.

The losses were largely attributed to customer acquisition costs, network density subsidies and onboarding of service professionals. “We are investing to win, and we intend to stay ahead,” Bhal said.

UC Instant rollout gathers pace
Urban Company has also begun rolling out “UC Instant”, a feature designed to provide services within 30 to 60 minutes. The company believes faster fulfilment can strengthen customer satisfaction while also improving earnings visibility for service professionals.

Bhal said higher earnings and reduced travel time for service professionals were translating into stronger platform dependency, better retention rates and improved adherence to Urban Company’s operating protocols and quality standards.

The company expects the quick-service ecosystem to improve customer experience while simultaneously boosting productivity for service partners.

Quick commerce-style disruption enters home services
Urban Company’s aggressive push into instant home services reflects the broader trend of quick-commerce style disruption spreading beyond groceries and food delivery into urban services.

Analysts believe the company’s ability to balance rapid growth with improving profitability in its mature businesses could provide the financial cushion required to aggressively scale newer bets such as InstaHelp and UC Instant.