Cannon Quartz, a design-focused direct-to-consumer watch brand with 28 years of watchmaking heritage, has launched the “Aureon Collections”, an ultra-slim watch series inspired by Roman aesthetics, Japanese precision engineering and Indian craftsmanship.
Priced at ₹3,699 against an MRP of ₹5,299, the Aureon collection marks Cannon Quartz’s entry into the slim-watch segment with a focus on affordable luxury and minimalist design.
Inspired by three traditions
The collection features an under-6mm ultra-slim brass case with stainless steel case back and straps, Roman numeral dials and four colour variants. The watches are designed around classical Roman visual elements, Japanese engineering precision and Indian manufacturing capabilities.
The Aureon series also comes with 30-metre water resistance and slim round case profiles aimed at offering a formal and elegant appearance for professionals and urban consumers.
Focus on design clarity
Cannon Quartz Founder, Shree Sai Sales, Jayendra Vadher, said the company is leveraging its nearly three decades of manufacturing expertise to strengthen its positioning in the design-led watch segment.
He said Aureon focuses on refining essential elements of watchmaking rather than adding excessive complications.
The collection is targeted at India’s growing professional segment, including entrepreneurs, consultants, architects and creative professionals seeking minimalist and premium-style timepieces at accessible prices.
The brand’s collections are Dominion, Lucid, Rose Gold, Vintage, Maha Vastu, Green Dial, Serenite, and Aureon.