BurgerMan, the Chennai-based homegrown burger brand, has recorded nearly 193x growth in yearly order volumes since onboarding on Zomato, reflecting the rapid rise of digital food ordering and the growing popularity of locally adapted burger formats.
Founded in 2006, BurgerMan set out to redefine burgers for Indian consumers by blending global fast-food appeal with flavours tailored to local tastes. Over the years, the brand has evolved from a small kiosk format into a recognised urban food chain while retaining its focus on affordability, quality and consistency.
Digital ordering drives expansion
Speaking about the company’s journey, Founder Sunil Cherian said the brand’s core mission was to make burgers more relatable to Indian consumers.
“Our goal from day one was to make burgers relatable to Indian consumers. As customer habits evolved and online food ordering became integral, platforms like Zomato helped us extend our reach beyond physical stores while staying true to our brand promise,” Cherian said.
BurgerMan said its partnership with Zomato significantly accelerated digital growth and customer discovery across markets.
The company noted that yearly order volumes have grown sharply after joining the platform, supported by improved visibility, enhanced menu presentation and deeper reach through the online food delivery ecosystem.
Franchise expansion gains momentum
From its beginnings as a kiosk-based outlet, BurgerMan has steadily expanded into a fully franchised restaurant chain.
The company currently operates 30 stores across three territories and is now targeting 100 outlets within the next two years as it seeks to strengthen its footprint and customer base.
BurgerMan said its focus on fresh ingredients, strong brand identity and value-driven pricing has helped it emerge as a preferred choice among urban consumers.
Zomato highlights support for restaurant partners
Zomato CEO Aditya Mangla said the company remains focused on helping restaurant brands scale while preserving their local identity.
“It’s always encouraging to see restaurants like BurgerMan grow meaningfully while staying true to their cultural identity. Being part of their journey, by strengthening discovery and helping them serve customers better, is our only mission,” Mangla said.
According to Zomato, BurgerMan was able to improve customer acquisition, strengthen repeat ordering trends and position itself as a premium-yet-accessible Indian burger brand through digital engagement tools available on the platform.
Zomato expands restaurant support ecosystem
To support small and emerging restaurant brands, Zomato has rolled out multiple initiatives in recent years, including a DIY onboarding system that allows restaurants to join the platform within 15 minutes.
The company also offers access to its Restaurant Services Hub, a marketplace featuring verified vendors for licensing, staffing and hygiene audit services.