Reliance Digital, the consumer electronics retail chain of Reliance Retail, has launched ‘Boot Up India’, a nationwide campaign aimed at accelerating adoption of next-generation AI-enabled laptops through a combination of warranty, exchange, financing and learning benefits.
The campaign, powered by Intel and Microsoft, went live on May 29 and is targeted at students, professionals, creators, business users and consumers looking to upgrade their computing devices.
Focus on AI-powered computing
Under the initiative, customers purchasing eligible laptops will receive a free two-year extended warranty and a minimum exchange value of ₹5,000 on old devices. The campaign also offers discounts of up to ₹15,000 through leading bank card offers and paper finance options.
The programme is designed to make premium AI-ready laptops more accessible as demand grows for devices equipped with advanced processors, enhanced productivity features and intelligent performance capabilities.
Over 100 AI-ready laptop models
The campaign features more than 100 AI-enabled laptop models from leading brands including Acer, ASUS, Dell, Apple, Lenovo, Samsung and HP.
In addition to hardware benefits, eligible customers can avail benefits of up to ₹5,000 on select online learning courses, reflecting the growing convergence of digital education, remote work and AI-assisted workflows.
Industry observers expect AI-enabled laptops to play a key role in the next phase of India’s personal computing market, driven by demand for faster processing, improved battery efficiency, integrated AI tools and enhanced multitasking capabilities.
Omnichannel retail push
Reliance Digital said customers can explore the product range through its nationwide store network as well as its digital commerce platforms, in line with its omnichannel retail strategy.
To strengthen post-purchase support, the company will also provide access to Reliance resQ services, including installation assistance, device setup and maintenance support, aimed at improving customer experience and device reliability.
The campaign comes as AI-powered personal computing gains traction globally, supported by advancements in software ecosystems, productivity applications and processor technologies.
Reliance Digital said its collaboration with Microsoft and Intel reinforces the campaign’s focus on bringing next-generation computing solutions to Indian consumers.