Technology-driven home services marketplace Urban Company has achieved adjusted EBITDA break-even in its international operations during FY26, marking a significant milestone in its expansion strategy across the UAE and Singapore.
According to the company’s Annual Report 2026, the international business has scaled rapidly on the back of an expanded service portfolio, strong customer acquisition, subscription-led engagement and growing demand for high-frequency home services.
UAE emerges as key growth market
The UAE continued to be a major growth driver for Urban Company, supported by strong demand density and high digital adoption among consumers.
The company said its strategy in the region is centred on building long-term ecosystem partnerships, improving service accessibility and enhancing customer and service partner experiences across categories. While geopolitical tensions in the Middle East affected business activity towards the end of the financial year, operations have since recovered.
A key growth initiative during the year was the integration of Urban Company’s full service suite into the noon app, enabling customers to access services ranging from air-conditioner repairs to salon treatments within the e-commerce platform.
The partnership has expanded the company’s reach to millions of noon users and accelerated customer acquisition in the market.
Strategic partnerships deepen market presence
Urban Company also strengthened engagement through partnerships with Emirates NBD (ENBD) and the Fazaa social support programme.
The collaborations provide exclusive benefits and seamless payment experiences to a large base of cardholders and government employees, helping embed the platform into consumers’ daily lives.
Urban Company SVP, Business – UAE, Nitesh Agarwal said the company has significantly expanded its presence within the UAE’s digital ecosystem.
“We have deepened Urban Company’s integration into the UAE’s digital fabric, making our full service suite accessible to millions within a unified ecosystem. By combining this digital scale with community-first initiatives, we are actively shaping the future of urban living in the region,” he said.
ESG push gains momentum
As part of its environmental, social and governance (ESG) strategy, Urban Company partnered with UAE-based climate technology platform Carbon Sifr to measure and mitigate the environmental impact of its operations.
The partnership will help map the carbon footprint of service deliveries and introduce eco-friendly choices for customers during the checkout process.
Singapore operations reach strategic inflection point
Urban Company said Singapore achieved break-even during FY26, supported by operational efficiencies, service expansion and a differentiated customer proposition.
The company disrupted the local market by introducing a two-hour cleaning service, compared with the industry norm of three to four hours. It also expanded into air-conditioner servicing and repairs while strengthening its housekeeping offerings.
The company further introduced InstaHelp in Singapore, providing a 60-minute fulfilment promise for urgent housekeeping requirements.
Service expansion and efficiency drive growth
To increase customer spending across categories, Urban Company expanded into live-out house help and cook services in Singapore.
The company also reported stronger customer retention through enhancements to its subscription-based “Routines” model, generating recurring revenue streams.
Operationally, Urban Company improved service partner productivity through better demand density and localisation. The average operating hub size was reduced to around five square kilometres, helping minimise travel time, reduce fatigue and improve utilisation levels.
Advanced matchmaking algorithms also enabled more efficient job allocation and scheduling.
Urban Company VP Business – Singapore, Alokraj Ambadipudi said operational excellence remains central to the company’s growth strategy in the city-state.
“In Singapore, our focus has been on combining operational efficiency with exceptional service reliability. By improving partner utilisation, reducing travel fatigue and expanding high-frequency service categories, we are building a scalable and sustainable home services platform tailored to the needs of urban consumers,” he said.
International business gains scale
Urban Company’s international operations currently span four cities across the UAE and Singapore. In Saudi Arabia, the company operates through Yammak, its joint venture with publicly listed manpower services company SMASCO.
The company said strong growth in home cleaning, air-conditioner servicing, subscription offerings and multi-visit service packs helped drive profitability across its overseas markets.
While India remains Urban Company’s primary growth market, the company indicated that its international business is increasingly becoming a meaningful contributor to its long-term growth strategy and profitability.