Hyundai Motor India Ltd (HMIL) has unveiled a new brand campaign featuring its brand ambassadors Smriti Mandhana and Jemimah Rodrigues ahead of the ICC Women’s T20 World Cup 2026, highlighting the growing popularity and impact of women’s cricket in India.
The campaign builds on the success of Hyundai’s ICC Men’s T20 World Cup initiative, “Deewane India Ka Deewana Humsafar,” while presenting a distinct narrative that celebrates the determination, achievements and rising fan following of women cricketers.
Celebrating a new era of cricket
At the heart of the campaign is a powerful message that challenges the long-standing perception of cricket as a “gentleman’s game.”
Through the tagline “We took ‘gentle’ out of the game,” the film showcases the resilience, skill and competitive spirit of women cricketers who continue to redefine the sport through their performances on the global stage.
The campaign highlights how women’s cricket is attracting increasing support and admiration from fans, contributing to a broader transformation in the cricketing landscape.
Spotlight on women athletes
Featuring Indian cricket stars Smriti Mandhana and Jemimah Rodrigues, the campaign aims to celebrate athletes who have emerged as role models for aspiring sportswomen across the country.
The film captures the passion and commitment that drive women cricketers while reinforcing Hyundai’s association with cricket and its efforts to connect with fans through meaningful storytelling.
Strengthening emotional connect with fans
Hyundai said the campaign reflects the company’s belief in the power of sport to unite communities, inspire aspirations and foster deeper connections with audiences.
Hyundai Motor India Ltd, Head – Marketing, Virat Khullar, said, “At Hyundai, we believe sport has the power to unite communities, inspire dreams and create meaningful connections. The overwhelming response to our ‘Deewane India Ka Deewana Humsafar’ campaign reaffirmed the deep emotional bond between cricket and its fans. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognizing the growing influence of women’s cricket and the millions of fans who continue to champion the game.”
He added, “This campaign aims to celebrate that shift and spotlight the incredible journeys of players like Smriti Mandhana and Jemimah Rodrigues, who continue to break stereotypes and inspire millions. As a proud partner of the ICC, Hyundai remains committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”
Expanding engagement during the tournament
As part of its association with the International Cricket Council (ICC) as a Premier Partner, Hyundai will engage cricket enthusiasts through digital content initiatives and targeted outreach programmes during the tournament.
The company said these efforts are aimed at bringing fans closer to the action while amplifying excitement around the ICC Women’s T20 World Cup 2026.
Building on ICC partnership
Hyundai Motor Company is the ICC’s Premier Partner for global tournaments from 2026 to 2027. The partnership provides the company with exclusive rights around key matchday moments, in-stadium branding opportunities and fan engagement initiatives.
Through interactive fan zones, vehicle showcases and digital experiences, Hyundai aims to strengthen its connection with cricket audiences, particularly in India, where the sport continues to enjoy immense popularity.
The latest campaign further reinforces Hyundai’s commitment to supporting cricket and celebrating the athletes who are shaping the future of the game.