JSW Dulux Ltd, which recently acquired a 60.76% stake in Akzo Nobel India Ltd, is targeting a top two position in both the decorative paints and industrial coatings segments as it seeks to strengthen its presence in India’s fast-growing paints market.
“Our ambition in this industry is no different and we aim for an eventual Top 2 position in Decorative Paints and Industrial Paints,” Chairman Parth Jindal said in the company’s latest annual report.
Growth strategy
“Our objective is to consistently outperform industry growth while delivering strong and sustainable EBITDA expansion in a highly competitive market,” he noted.
JSW Dulux plans to compete aggressively across decorative paints and industrial coatings while strengthening its existing businesses and expanding into adjacent categories to unlock new growth opportunities.
The company said Brand Dulux will remain central to its growth strategy, with investments aimed at leveraging the brand’s equity, reinforcing its premium positioning and deepening consumer trust.
Integration opportunities
JSW Dulux said the integration of its operations with JSW Paints presents significant opportunities across manufacturing, procurement, supply chain, market access and institutional relationships, even as both companies continue to operate as distinct businesses.
The company also plans to strengthen its competitive position through innovation, manufacturing excellence and digital capabilities while driving operational efficiencies.
Expanding distribution across urban, semi-urban and emerging markets will remain a key focus area to improve reach, service levels and customer engagement.
Management comment
“We will aggressively compete across all segments of decorative paints and industrial coatings. While strengthening our core and building strength in existing play, we will enter adjacencies to unlock new growth pools,” he said.
“Brand Dulux, trusted by millions of Indian households, will remain central to our strategy. Disproportionate investments will be made to fully leverage Dulux’s brand equity, reinforce premium positioning and deepen consumer trust,” he added.
Industry outlook
The company said India remains one of the world’s most attractive long-term growth markets, with a positive outlook for the paints and coatings industry.
With established brands, technical capabilities, an expanding distribution network and the backing of the JSW Group, the company believes it is well positioned to capture future growth opportunities in the sector.
Decorative, industrial paints
JSW Dulux plans to strengthen the Dulux brand through higher investments in brand building, expand distribution, deepen its presence in the projects segment and enter new categories to drive growth.
In industrial coatings, JSW Dulux will focus on capacity expansion, including additional investments at its Bengaluru plant, while expanding into segments such as commercial vehicles and paint consumables to diversify its portfolio and broaden market reach.