Gillette India, the safety razors and personal care products major, is reinforcing its focus on innovation, product superiority and consumer-centric execution as it seeks to sustain the growth momentum built over the past five years, according to Managing Director V. Kumar.
Speaking during an analysts’ call, Kumar said the company remains committed to investing in superior product propositions, impactful brand campaigns and stronger in-market execution across channels to create long-term value for consumers, retail partners and shareholders.
Strategy centred on balanced growth
Kumar said Gillette India remains confident that the strategy which has delivered strong results over the past five years will continue to serve as the foundation for balanced growth and value creation.
The company is focused on a portfolio of daily-use products across the Grooming and Oral Care categories, where product performance plays a crucial role in consumer purchase decisions.
“We continue to invest in creating superior propositions for our consumers and retail partners with relevant innovation, powerful brand campaigns across every touchpoint and continuously improving in-market execution across all channels and platforms,” Kumar said.
Strengthening grooming leadership
Gillette India said it continued to drive category growth during the fiscal year through a strong product portfolio, effective consumer communication and a steady pipeline of innovation in the Grooming category.
The company’s offerings span multiple consumer segments, ranging from traditional shaving products and convenient grooming solutions to premium shaving experiences and female grooming products.
Kumar noted that decades of serving Indian consumers have helped the company strengthen its market leadership position while earning the trust of millions of users.
Oral care portfolio addresses diverse needs
The company’s Oral Care business also continues to cater to a broad spectrum of consumer requirements through its Power Oral Care and Manual Oral Care portfolios.
Across both segments, Gillette India offers products with targeted benefits across different price points, enabling it to serve consumers with varying oral health needs and purchasing preferences.
The company said it has consistently upgraded its product propositions to meet evolving consumer expectations around oral hygiene and oral health.
Superiority remains at the core
A key pillar of Gillette India’s strategy is delivering what Kumar described as “irresistible superiority” across products, packaging, brand communication, retail execution and value.
According to the company, maintaining leadership in highly competitive consumer categories requires constant innovation and adaptation to changing market dynamics.
Kumar said the company remains focused on putting consumers first by delivering relevant superiority every day while adapting execution strategies to shifts in the external environment.
Gillette Guard 3in1 targets aspirational consumers
As part of its innovation agenda, Gillette India introduced the Gillette Guard 3in1 during the year, expanding its men’s grooming portfolio.
The new razor is designed to deliver the performance of a three-blade shave while remaining accessible to value-conscious consumers.
Kumar said consumer insights revealed a growing desire among users to move beyond basic grooming and experience more premium solutions without compromising on affordability.
“The need was purely aspirational – they wanted a premium experience, but in an avatar that was also value for money,” he said.
The company said the product was developed from the ground up to offer a superior grooming experience while maintaining affordability, reflecting its broader strategy of combining innovation with consumer value.
Focus on consumer-led innovation
Gillette India believes that sustained investment in innovation, superior product performance and targeted consumer engagement will remain critical growth drivers in the years ahead.
With a diversified portfolio across grooming and oral care, the company aims to deepen consumer engagement while expanding category penetration and strengthening its leadership position in the Indian market.