Bajaj Auto Bets On Premium Bikes, EVs And Exports For FY27 Growth

CW Bureau ·

Leading two and three wheeler manufacturer Bajaj Auto Ltd will focus on strengthening its premium motorcycle portfolio, accelerating electric vehicle growth and expanding exports in FY27, despite rising geopolitical and economic uncertainties.

The company said global trade disruptions, commodity inflation and supply-chain challenges could weigh on the operating environment. However, it remains optimistic about growth opportunities in India and overseas markets.

Focus on premium segment

BAL plans to deepen its competitiveness in the strategically important 125cc-plus motorcycle segment through product interventions and stronger market execution, said Bajaj Auto Chairman Niraj Bajaj in the latest annual report.

It will also accelerate growth of the KTM and Triumph brands, while expanding capacity for premium motorcycles and electric vehicles to address rising demand.

EV expansion

Bajaj Auto aims to further strengthen the position of Chetak in the electric two-wheeler market through recent product launches and market expansion initiatives.

In electric three-wheelers, the company intends to build on its market leadership under the WEGO brand. It also plans to scale up its presence in the e-rickshaw segment.

Export momentum

The company expects export growth to continue, supported by improving macroeconomic conditions in key international markets.

Bajaj Auto, which exports to more than 100 countries, said it would further expand its overseas business while navigating logistics and supply-chain challenges.

Management comment

“The external environment remains volatile, uncertain and complex. However, the opportunities before us across markets and segments remain very significant and offer substantial headroom for growth,” he said.

“India continues to be one of the world’s fastest-growing major economies, with strong potential across domestic consumption and electric mobility. Our priorities remain focused on premium motorcycles, electric vehicles, exports, innovation and operational excellence,” he added.

Strategic priorities

The company will continue investing in product innovation, brand-building and customer experience while strengthening Bajaj Auto Credit and Bajaj Auto Technology as strategic growth drivers.

Bajaj Auto also reiterated its commitment to supporting the turnaround of KTM AG and restoring the Austrian motorcycle maker to sustainable financial performance.