AI software creation platform Emergent has partnered with entrepreneur and content creator Raj Shamani to launch a nationwide challenge that aims to help Indian businesses become AI-native by building software tailored to their own operations.
The initiative invites business owners, founders and operators to identify a real business problem, build a software solution using Emergent’s AI platform, deploy it in day-to-day operations and demonstrate measurable business impact. The top three business transformations will share a total prize pool of ₹1 crore.
Focus on AI-led business transformation
The challenge is based on the growing adoption of artificial intelligence and custom software by existing businesses seeking to improve operational efficiency.
Emergent said manufacturers, traders, logistics companies, supply chain operators, direct-to-consumer (D2C) brands and family-run enterprises often continue to rely on fragmented systems and manual processes because developing custom software has traditionally been expensive and technically complex.
Through its platform, business owners can build full-stack software applications using natural language to create solutions for inventory management, lead tracking, workflow automation, order management and operational visibility without conventional software development.
Campaign aims to accelerate AI adoption
The company said the initiative reflects a broader shift in how entrepreneurs and creators are driving the adoption of emerging technologies by encouraging businesses to deploy AI-powered solutions within their own operations rather than simply experimenting with AI tools.
As part of the campaign, Raj Shamani built AI-powered software for his own business using Emergent, documenting the process to demonstrate that software development is no longer limited to developers or large enterprises.
Executives speak
Emergent Co-Founder and CEO Mukund Jha said, “Most businesses don’t need more software. They need software that reflects how their business actually works. Until now, building that has required time, money and technical resources that many businesses simply don’t have.”
He added, “AI changes that. We want to show that a manufacturer, trader, logistics operator or founder can now build tools around their own business and start seeing results in days, not months.”
Raj Shamani said, “Every business owner knows there are bottlenecks inside the business that slow growth. For years, solving them meant hiring developers, agencies or technical teams. Today, AI changes that equation.”
He added, “If you understand the problem clearly enough, you can start building a solution yourself. This challenge is about showing business owners what’s possible when they stop waiting and start building.”
Backed by leading global investors
Launched in 2025, Emergent enables users to create production-ready, full-stack applications using autonomous AI agents. The company is backed by investors including Khosla Ventures, SoftBank, Lightspeed, Y Combinator, Prosus, Together and Google’s AI Futures Fund.
The company said the initiative aims not only to reward successful AI-driven business transformations but also to encourage Indian enterprises to embrace an AI-native future.