Senco Gold & Diamonds Ltd, one of India’s leading jewellery retailers, has strengthened its presence in North Bengal with the opening of its third showroom in Siliguri under the House of Senco format.
Located at City Centre Siliguri in Matigara, the new outlet brings together the company’s flagship jewellery collections along with its specialised brands Everlite, Aham and Sennes under one roof.
Multi-brand format
Spread across about 581 sq. ft., the showroom offers gold, diamond and platinum jewellery, besides Everlite’s everyday fine jewellery, Aham’s men’s jewellery and Sennes’ lab-grown diamond collections.
Customers can also choose from jewellery crafted in 9K, 14K and 18K, catering to everyday wear, gifting and occasion-based purchases.
Growth strategy
“Siliguri continues to be an important market for us, driven by strong consumer trust in the Senco brand and growing demand across jewellery segments,” Senco Gold & Diamonds Managing Director & CEO Suvankar Sen said.
He said the House of Senco format reflects the company’s strategy of bringing multiple brands together to provide customers with greater choice while strengthening its core jewellery business.
Network expands
With the latest addition, Senco operates 81 stores across West Bengal, including three in Siliguri. The company has a network of more than 198 showrooms across 17 states in India, besides two international stores in Dubai.