Sony Pictures Networks India (SPNI) has partnered with Google Gemini for the upcoming season of Kaun Banega Crorepati (KBC), integrating generative AI into the popular quiz show to enhance audience engagement and support contestants with registration guidance and general knowledge preparation.
The collaboration will see Google Gemini embedded into the KBC experience across Sony Entertainment Television and Sony LIV, positioning the AI platform as an interactive knowledge companion for viewers. The integration is designed to help audiences navigate KBC registration, access information about eligibility, and prepare for the quiz show through AI-powered learning tools.
AI-powered audience engagement
SPNI said the collaboration builds on KBC’s legacy of promoting knowledge and learning over the past two decades. Google Gemini will be integrated into the show’s content, enabling viewers to access registration guidance and educational support throughout their KBC journey.
The partnership also extends to the Google Gemini app, where users can receive step-by-step information on KBC registration procedures and eligibility criteria. The companies also plan to roll out interactive challenges aimed at helping users improve their general knowledge across a range of subjects.
Technology meets entertainment
The collaboration reflects the growing adoption of artificial intelligence in mainstream entertainment, with broadcasters increasingly using AI to create more personalised and interactive experiences for audiences.
By combining KBC’s long-standing knowledge-driven format with Google’s generative AI capabilities, SPNI and Google aim to make learning more engaging and accessible for viewers across India.
Executive speak
Sony Pictures Networks India Chief Content Officer Nachiket Pantvaidya said, “Knowledge has always been at the heart of Kaun Banega Crorepati. For over two decades, KBC has inspired generations through the power of learning and continues to evolve with changing times. Through our collaboration with Google Gemini, we are bringing together the legacy of KBC with the power of Google Gemini’s Artificial Intelligence for households across India. This collaboration adds a new layer of innovation within the content of the show and creates newer ways for audiences to engage with the show.”
Google India Director, Marketing, Kanika Kalra said, “Kaun Banega Crorepati holds a special place in Indian hearts as a beacon of learning and lifelong curiosity, and we are thrilled to collaborate with Sony Pictures Networks India to bring Google Gemini’s generative AI capabilities into this iconic journey. We hope to serve as an interactive knowledge companion for millions of households, giving viewers and aspirants an engaging, intuitive way to explore new topics, expand their preparation, and satisfy their quest for learning.”
With the collaboration, SPNI and Google expect to create a more immersive KBC experience by blending entertainment with AI-driven knowledge assistance.