Ashok Leyland, the flagship company of the Hinduja Group and one of India’s leading commercial vehicle manufacturers, has strengthened its presence in Northeast India by inaugurating two new medium and heavy commercial vehicle (M&HCV) dealership outlets in Assam, taking its total M&HCV touchpoints in the state to 26.
The new dealerships, established in partnership with Bimal Auto Commercial Pvt. Ltd., are located at Dinijan in Dibrugarh and Bongaigaon, further expanding the company’s sales and after-sales service network across the region.
Strengthening presence in Northeast
The Dibrugarh outlet features a modern 3S (Sales, Service and Spares) facility, while the Bongaigaon dealership complements Ashok Leyland’s growing footprint in Assam by extending customer access to sales and service support.
Both facilities are equipped with advanced infrastructure, including wheel alignment machines, 10 quick-service bays at each location, pneumatic systems, accident repair bays and mobile service vans. The dealerships are supported by trained technicians to provide efficient maintenance and after-sales services.
Focus on customer experience
Ashok Leyland National Sales Head, MHCV, Madhavi Deshmukh said, “Assam has always been an important market for us, and we are excited to further strengthen our presence in this region. Our relationship with customers is built on trust, performance, and shared growth. The two state-of-the-art facilities will enhance our ability to serve customers with superior sales and service experience.”
She added that the company remains committed to delivering innovative mobility solutions while strengthening its market presence and customer relationships across key markets.
“This expansion reflects our long-term growth ambitions and reinforces our journey towards becoming one of the top 10 commercial vehicle players globally,” she said.
Partnership to drive regional growth
Bimal Auto Commercial Pvt Ltd Rohit Sarawagi, said the new dealerships reflect the partners’ shared commitment to delivering world-class commercial vehicle solutions and superior ownership experience to customers across Assam.
He said the strategically located facilities will provide seamless sales and after-sales support while addressing the diverse transportation requirements of businesses in the region.
Expanding commercial vehicle network
Ashok Leyland said it continues to expand one of the country’s largest commercial vehicle dealership and service networks to enhance customer reach and strengthen after-sales support.
The new dealerships will cater to major transport hubs in the region, offering a wide range of commercial vehicles, including haulage trucks, tractor-trailers, intermediate commercial vehicles (ICVs), tippers, fully built ready-mix concrete (RMC) trucks, and school and staff buses.