De Beers Group’s Forevermark Diamond Jewellery has opened its first store in Bengaluru, marking a major milestone in the brand’s retail expansion in India.
Located at Phoenix Mall of Asia, the boutique strengthens Forevermark’s presence in one of India’s fastest-growing luxury markets and expands its national retail footprint.
Retail expansion
Customers can explore Forevermark’s signature collections, including Icon, Avaanti and Millemoi, along with an extensive range of solitaire diamond jewellery.
The store caters to a wide range of occasions and personal milestones, offering natural diamond jewellery across multiple styles and designs.
Growth plans
Forevermark, De Beers India Managing Director Mallikarjuna Reddy Yarabolu said “With the opening of the Bengaluru store, we have strengthened our presence in South India.
Since launching our retail journey in September 2025, we have expanded to eight stores across India and strengthened our e-commerce platform. We remain on track to expand our network to 20 stores by the end of this year,” he said.
Digital screen
The Bengaluru outlet is the first Forevermark Diamond Jewellery store to introduce the “Endless Aisle”, an interactive digital screen that enables customers to browse an extended portfolio of collections beyond those displayed in the showroom.
Launch offers
To mark the opening, the company is offering exclusive inaugural benefits to the first 50 customers.
The offers include vouchers worth ₹50,000 on purchases of ₹3 lakh, ₹1 lakh on purchases of ₹5 lakh and ₹2.5 lakh on purchases of ₹10 lakh. Customers can also avail an additional 5% value on gold exchange for one month from the date of the launch.
Customer experience
The boutique also introduces “The Moment Plan”, under which customers can purchase jewellery through 10 monthly instalments, while Forevermark contributes the 11th instalment.
The company said the initiative is aimed at making natural diamond jewellery more accessible while enabling customers to celebrate important life milestones through timeless craftsmanship.