TVS Motor Company, part of TVS Venu, has expanded its international footprint with the launch of Raider in Egypt, strengthening its presence in North Africa and broadening its premium commuter motorcycle portfolio in the region.
The launch, held at the Hilton Pyramids Golf in Cairo, brought together the company’s distributor partner, dealer network, media, influencers, financial partners and other stakeholders as TVS introduced one of its best-selling premium commuter motorcycles to Egyptian customers.
Egypt key to North Africa strategy
The company said the launch marks an important milestone in its strategy to strengthen its position in North Africa, with Egypt serving as a key gateway to the region.
The TVS Raider targets young urban riders with a combination of sporty styling, advanced technology and rider-focused features.
TVS Motor Company President, International Business Peyman Kargar said, “We are committed to delivering cutting-edge and customer-centric mobility solutions that meet the aspirations of riders across global markets. Egypt is a major market for us and an important gateway to North Africa.”
“The launch of the TVS Raider reflects our commitment to strengthening the brand’s presence in the region and expanding our premium commuter portfolio. Designed for next-generation riders, the TVS Raider offers an attractive package for customers seeking style, performance and value. We are confident the motorcycle will resonate with Egypt’s young and vibrant riding community as we continue to accelerate our international growth journey,” he added.
Targets Gen Z riders
TVS Motor Company Senior Vice President, International Business Rahul Nayak said the Raider has become one of the company’s most successful premium commuter motorcycles by setting benchmarks in design, technology and riding experience.
“The arrival of this motorcycle in Egypt demonstrates our commitment to delivering products that meet the evolving needs of customers in global markets. Its sleek styling, feature-rich package and engaging performance make it an ideal choice for Gen Z riders. Together with our distributor and dealer partners, we look forward to building deeper customer engagement and sustained growth in the market,” he said.
Performance-oriented package
The TVS Raider is powered by a 124.76cc air-and-oil-cooled three-valve engine producing 12.9 PS at 8,000 rpm and 11.5 Nm of torque at 6,500 rpm, paired with a five-speed gearbox.
The motorcycle features telescopic front suspension, a gas-charged five-step adjustable monoshock rear suspension, a 240 mm front disc brake with SBT, and tubeless tyres measuring 80/100-17 at the front and 100/90-17 at the rear.
TVS said the package is designed to offer a balance of performance, comfort and agile handling, making it well suited for urban commuting.
Expanding global footprint
The launch underscores TVS Motor’s continued focus on international expansion as the company strengthens its presence across emerging markets with products tailored to local customer preferences.
With operations spanning more than 90 countries, TVS has been steadily expanding its premium motorcycle portfolio to drive growth in overseas markets.