RBA (Restaurant Brands Asia), the exclusive master franchisee of Burger King in India and Burger King and Popeyes in Indonesia, plans to add 60-80 restaurants annually as it looks to capitalise on the rapid expansion of India’s organised quick service restaurant (QSR) market.
The company expects the Indian food services market to grow from ₹5,717 billion in FY25 to ₹9,688 billion by FY30, while the organised QSR market is projected to more than double from ₹787 billion to ₹1,864 billion during the same period.
Expansion plans
“The structural drivers of the India story remain intact, supported by domestic demand, rising incomes, urbanisation and a young consumer base that is increasingly comfortable with eating out, ordering in and engaging with brands digitally,” Rajeev Varman, Whole-time Director and Group Chief Executive Officer, said in a letter to shareholders.
“We remain focused on harnessing this opportunity as we continue with our plan to add 60 to 80 restaurants annually,” he said.
RBA said India will remain its primary growth market, while the focus in Indonesia will be on improving restaurant economics and determining the long-term strategy for Burger King and Popeyes.
Growth drivers
According to Varman, India business continues to gain momentum through an expanding restaurant network, stronger dine-in traffic, BK Cafe expansion, innovation-led customer engagement and enhanced digital ordering experiences.
“As we scale, our focus remains clear: expand our customer base, drive profitable growth, strengthen our financial position and create sustainable long-term value for all stakeholders,” he said.
The company is also leveraging operating learnings across India and Indonesia to improve execution, strengthen systems and better serve local consumer preferences.
Beyond metros
RBA said the next phase of growth will come from smaller cities as organised QSR penetration increases.
“India’s next wave of consumption is moving beyond the top metros. We are expanding into new cities where younger consumers, improving infrastructure and growing appetite for organised QSR brands are creating new opportunities,” he said.
The company added that it remains optimistic about long-term growth while maintaining a disciplined approach to profitability, consumer engagement and operational execution.
Acquisition support
Following FY26, Lenexis Foodworks, the food and beverage arm of Inspira Global, acquired RBA on July 7, 2026.
The company has received ₹1,050 crore from the transaction, while the remaining ₹450 crore will be received upon conversion of all warrants.
RBA said the capital infusion will strengthen its balance sheet and support the next phase of expansion, particularly in India.