BYD India, the Indian arm of the world’s largest new energy vehicle (NEV) manufacturer, has unveiled a range of festive benefits aimed at making premium electric vehicle ownership more attractive ahead of the country’s peak automobile buying season.
Under the ‘Celebrate Your Dreams with BYD’ campaign, customers purchasing eligible BYD electric vehicles from August 2026 will receive a host of ownership benefits, including charging coupons on select variants, a complimentary two-year maintenance package, extended warranty coverage of up to 200,000 km, attractive finance schemes with interest rates starting at 7.77%, and a festive gift hamper.
The company said the initiative is designed to encourage more customers to transition to sustainable mobility during the festive season, traditionally one of the busiest periods for vehicle purchases in India.
Enhancing the ownership experience
The festive campaign focuses on reducing the overall cost of ownership while enhancing customer convenience through after-sales benefits and financing options.
The offers are available on select BYD models and variants and may vary depending on the city, dealership and vehicle availability.
Strengthening premium EV presence
BYD said the Indian electric vehicle market is witnessing growing consumer interest in technologically advanced, safe and environmentally friendly mobility solutions.
The company believes the festive offers will further strengthen its value proposition in the premium electric passenger vehicle segment by combining advanced technology with enhanced ownership benefits.
Focus on festive season
BYD India Head of Electric Passenger Vehicle (EPV) Business Rajeev Chauhan said the festive season is an important period when many families make key mobility decisions.
“India’s festive season is an important time for many customers to make mobility choices for their families. At BYD, we remain focused on delivering advanced technology, safety, reliability and a strong ownership experience through our electric vehicle portfolio.”
He added that the festive campaign is intended to make electric mobility more accessible while supporting India’s broader transition towards sustainable transportation.
“Through ‘Celebrate Your Dreams with BYD’, we aim to make the transition to electric mobility more accessible for customers. As families across the country mark new beginnings during the festive season, BYD remains committed to offering advanced technology, safety and ownership confidence through its electric vehicle portfolio,” Chauhan said.
Building momentum in India
BYD has been steadily expanding its footprint in India’s premium EV market with a growing portfolio of electric passenger vehicles.
Globally, the company has sold more than 17 million NEVs, while in India it has crossed 15,000 customers, reflecting its growing acceptance among premium EV buyers.
The latest festive campaign is expected to support the company’s efforts to expand its customer base as competition intensifies in India’s rapidly growing electric vehicle market.