MG SELECT, the luxury brand channel of JSW MG Motor India, has launched the Couture Editions of its premium electric vehicles. the MG M9 and the MG Cyberster, priced at ₹84.94 lakh and ₹87.49 lakh, respectively.
Developed in collaboration with internationally acclaimed fashion designer Gaurav Gupta, the limited-edition models blend luxury automotive engineering with haute couture design, targeting affluent buyers seeking exclusivity in the fast-growing premium EV segment.
Each Couture Edition will be limited to 50 units and sold exclusively through MG SELECT Experience Centres across 14 cities. Deliveries are scheduled to begin on August 10, 2026.
Fashion meets automotive luxury
The collaboration marks the evolution of Gupta’s signature couture design language from the fashion runway to luxury mobility.
The partnership first took shape earlier this year at the inauguration of Gupta’s menswear flagship store in New Delhi, where a specially interpreted MG Cyberster offered a glimpse of the collaboration. It was later showcased during Gupta’s ‘Light Song’ couture collection presentation in Mumbai on July 17, with MG SELECT serving as the official automobile partner.
Both the MG M9 and MG Cyberster Couture Editions feature Gupta’s signature Serpent Infinity motif, symbolising continuity, transformation and quiet power. The design incorporates intricate embroidery-inspired detailing, tonal layering and handcrafted finishes that create a dynamic visual effect similar to flowing couture fabric.
Building exclusivity in luxury EVs
The launch comes as MG SELECT strengthens its position in India’s emerging luxury electric vehicle market by combining premium mobility with bespoke customer experiences.
The company believes the limited-edition models will further enhance the appeal of the MG M9 luxury limousine and the MG Cyberster electric roadster, both of which have witnessed encouraging demand since their launch.
Building on popularity of flagship luxury EVs
JSW MG Motor India Head, MG SELECT Milind Shah said the special editions build on the popularity of the company’s flagship luxury EVs.
“The Cyberster and M9 have quickly become the most sought-after luxury EVs in their segment. By introducing a couture layer, we are building on that popularity with an offering that is both rare and collectible. It strengthens MG SELECT’s business proposition by uniting proven demand with exclusivity, ensuring our luxury channel continues to establish itself as a curator of distinct experiences for discerning customers,” he said.
Fashion designer Gaurav Gupta said the collaboration demonstrates how couture principles can redefine luxury mobility.
“I’ve always believed that great design transcends categories. This collaboration with MG demonstrates how the principles of couture, craftsmanship, precision and emotional storytelling can transform the way we experience luxury mobility. Together, we’ve created something that is as expressive as it is functional,” he said.
Expanding luxury EV ambitions
The launch reflects JSW MG Motor India’s broader strategy to strengthen its premium EV portfolio through MG SELECT, a dedicated luxury retail channel aimed at affluent customers.
With demand for luxury electric vehicles gathering momentum in India, the company is increasingly focusing on differentiated products, personalised ownership experiences and exclusive collaborations to carve out a niche in the premium mobility space.
Customers can reserve the limited-edition vehicles through MG SELECT Experience Centres or the brand’s official website.